Shipulski On Design

Archive for the ‘New Normal’ Category

We’re starting to come to terms with the green revolution; we’re staring to realize that green is good for our planet and even better for our business. But how do we put greenwashing behind us and truly make a difference?

To improve recyling, find the non-recyclable stuff in your product and design it out.  Make a Pareto chart of non-recyclable stuff (by weight) by major subassembly, and focus the design effort on the biggest brown bars of the Pareto. (Consider packaging a major subassembly and give it its own bar.)

To improve carbon footprint of logistics, find the weight and volume of your product and design out the biggest and heaviest.  Make a Pareto chart of weight by major subassembly, and focus the design effort on the heaviest brown bars. Make a Pareto chart of volume by major subassembly, (Make cube around the subassembly and calculate volume in mm³.) and focus the design effort on the biggest bars. (Don’t forget the packaging.)

To improve energy efficiency of your factory, find electricity consumption and design it out.  Make a Pareto chart of electricity consumption by major process step then map it to the product – to the element of the product that creates the need for electricity, and focus the design effort on the biggest bars.

Going forward, here are some thoughts to help grow your business with green (and save the planet):

• It’s easier to design out brown than to design in green.
• To design out brown, you’ve got to know where it is.
• The product creates brown – look to the product to eliminate it.

What’s worse than getting only one thing done today? Getting none done.

The problem? Our New Normal. Too many things. Dilution.

The answer? Stop starting and start finishing.

Our New Normal is crazy.  Competitors are chewing voraciously on each other, so are suppliers and their customers; there is immense pressure to launch more products; and radical cost cutting is required just to stay in business.  It’s official, the engine is running at its rev limit.  The wick is turned up.  We’re running wide-open. 

Your people are tired and stressed, but they won’t admit it openly.  They are too concerned about losing their jobs.  They know anyone looking for a job is hosed.  The consequences?  One word – FORECLOSURE.  They will do whatever it takes to keep their jobs.

We are not infinite capacity beings, so there are limits to “whatever it takes”.  Your people will not work 25 hours a day 8 days a week.  They may sit at their desk more than before, but I assure you they’re not getting more done.  They’re just sitting there more.  That’s all.  In fact, they’re spending most of their emotional energy trying to keep their heads down and trying to stay off the critical path.  There is likely more activity, but less progress.  Certainly there is more stress. This is not healthy or productive. 

Most troubling is that our New Normal makes it impossible to say “no”.  New Normal is really code for “can’t say no to anything”.  Say no and you may lose your job.  So guess what?  No one says no. Read the rest of this entry »