The Fear of Being Judged

Punk Culture“Here – I made this.”  Those are courageous words.  When you make something no one has made and you show people you are saying to yourself – “I know my work will be judged, but that’s the price of putting myself out there.  I will show my work anyway.”  I think the fear of being judged is enemy number one of creativity, innovation, and living life on your own terms.  If I had ten dollars of courage in my pocket I’d spend it to dampen my fear of being judged.

No one has ever died from the fear of being judged, but right before you show your new work, share your inner feelings or show your true self, is sure feels like you’re going to be the exception.  The fear of being judged is powerful enough to generate self-limiting behavior and sometimes can completely debilitate.  It’s vector of unpleasantness is huge.

At a lower level, the fear of being judged is the fear someone will think of you differently than you want them to.  It’s a fear they’ll label you with a scarlet letter you don’t want to own.  This mismatch is the gradient that drives the fear.  If you reduce the gradient you reduce the fear and the self-censorship.

No one can label you without your consent, and if you don’t consent there is no gradient.  If you think the scarlet letter does not fit you, it doesn’t. No mismatch.  When someone tries to hand you a gift and instead of taking it from them you let it drop to the floor, it’s not your gift.  If you don’t accept their gift there is no gradient.  But there is a gradient because you think the scarlet letter may actually fit and the gift may actually be yours.  You create your fear because you think they may be right.

In the end it’s all about what you think about yourself.  If your behavior is skillful and you know it, you will not accept someone else’s judgment and there’s no fear-fueling gradient .  If your approach is purposefully thoughtful, you will not consent to labeling.  If you know your intentions are true, there can be no external mismatch because there is no internal mismatch.

No one can be 100% skillful, purposeful, thoughtful and intentional.  But directionally, behaving this way will reduce the gradient and the fear.  But the fear will never go away, and that’s why we need courage.  Be skillful and afraid and do it anyway.  Be thoughtful and scared and do what scares you.  Be true to your heart’s intention and just courageous as you need to be to wrestle your fears to the ground.

Image credit – Paul Townsend

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A Life Boat in the Sea of Uncertainty

life boat for astronautsWork is never perfect, family life is never perfect and neither is the interaction between them.  Regardless of your expectations or control strategies, things go as they go.  That’s just what they do.

We have far less control than we think.  In the pure domain of physics the equations govern predictively – perturb the system with a known input in a controlled way and the output is predictable.  When the process is followed, the experimental results repeat, and that’s the acid test.  From a control standpoint this is as good as it gets. But even this level of control is more limited than it appears.

Physical laws have bounded applicability – change the inputs a little and the equation may not apply in the same way, if at all. Same goes for the environment. What at the surface looks controllable and predictable, may not be.  When the inputs change, all bets are off – the experimental results from one test condition may not be predictive in another, even for the simplest systems, In the cold, unemotional world of physical principles, prediction requires judgement, even in lab conditions.

The domains of business and life are nothing like controlled lab conditions.  And they’re and not governed by physical laws.  These domains are a collection of complex people systems which are governed by emotional laws.  Where physics systems delivers predictable outputs for known inputs, people systems do not.  Scenario 1. Your group’s best performer is overworked, tired, and hasn’t exercised in four weeks.  With no warning you ask them to take on an urgent and important task for the CEO.  Scenario 2. Your group’s best performer has a reasonable workload (and even a little discretionary time), is well rested and maintains a regular exercise schedule, and you ask for the same deliverable in the same way.  The inputs are the same (the urgent request for the CEO), the outputs are far different.

At the level of the individual – the building block level – people systems are complex and adaptive,  The first time you ask a person to do a task, their response is unpredictable.  The next day, when you ask them to do a different task, they adapt their response based on yesterday’s request-response interaction, which results in a thicker layer of unpredictability.  Like pushing on a bag of water, their response is squishy and it’s difficult to capture the nuance of the interaction.  And it’s worse because it takes a while for them to dampen the reactionary waves within them.

One person interacts with another and groups react to other groups.  Push on them and there’s really no telling how things will go.  One cylo competes with another for shared resources and complexity is further confounded.  The culture of a customer smashes against your standard operating procedures and the seismic pressure changes the already unpredictable transfer functions of both companies.  And what about the customer that’s also your competitor?  And what about the big customer you both share?  Can you really predict how things will go? Do you really have control?

What does all this complexity, ambiguity, unpredictability and general lack of control mean when you’re trying to build a culture of accountability?  If people are accountable for executing well, that’s fine.  But if they’re held accountable for the results of those actions, they will fail and your culture of accountability will turn into a culture of avoiding responsibility and finding another place to work.

People know uncertainty is always part of the equation, and they know it results in unpredictability.  And when you demand predictability in a system that’s uncertain by it’s nature, as a  leader you lose credibility and trust.

As we swim together in the storm of complexity, trust is the life boat.  Trust brings people together and makes it easier to row in the same direction.  And after a hard day of mistakenly rowing in the wrong direction, trust helps everyone get back in the boat the next day and pull hard in the new direction you point them.

Image credit – NASA

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Out of Context

out of context“It’s a fact.” is a powerful statement.  It’s far stronger than a simple description of what happened.  It doesn’t stop at describing a sequence of events that occurred in the past, rather it tacks on an implication of what to think about those events.  When “it’s a fact” there’s objective evidence to justify one way of thinking over another.  No one can deny what happened, no one can deny there’s only one way to see things and no one can deny there’s only one way to think.  When it’s a fact, it’s indisputable.

Facts aren’t indisputable, they’re contextual.  Even when an event happens right in front of two people, they don’t see it the same way.  There are actually two events that occurred – one for each viewer.  Two viewers, two viewing angles, two contexts, two facts.  Right at the birth of the event there are multiple interpretations of what happened.  Everyone has their own indisputable fact, and then, as time passes, the indisputables diverge.

On their own there’s no problem with multiple diverging paths of indisputable facts.  The problem arises when we use indisputable facts of the past to predict the future.  Cause and effect are not transferrable from one context to another, even if based on indisputable facts.  The physics of the past (in the true sense of physics) are the same as the physics of today, but the emotional, political, organizational and cultural physics are different.   And these differences make for different contexts.   When the governing dynamics of the past are assumed to be applicable today, it’s easy to assume the indisputable facts of today are the same as yesterday.  Our static view of the world is the underlying problem, and it’s an invisible problem.

We don’t naturally question if the context is different.  Mostly, we assume contexts are the same and mostly we’re blind to those assumptions.  What if we went the other way and assumed contexts are always different?  What would it feel like to live in a culture that always questions the context around the facts?  Maybe it would be healthy to justify why the learning from one situation applies to another.

As the pace of change accelerates, it’s more likely today’s context is different and yesterday’s no longer applies.  Whether we want to or not, we’ll have to get better at letting go of indisputable facts.  Instead of assuming things are the same, it’s time to look for what’s different.

Image credit — Joris Leermakers

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Don’t worry about the words, worry about the work.

no need to argueDoing anything for the first time is difficult.  It goes with the territory.  Instead of seeing the associated anxiety as unwanted and unpleasant, maybe you can use it as an indicator of importance.  In that way, if you don’t feel anxious you know you’re doing what you’ve done before.

Innovation, as a word, has been over used (and misused).   Some have used the word to repackage the same old thing and make it fresh again, but more commonly people doing good work attach the word innovation to their work when it’s not.  Just because you improved something doesn’t mean it’s innovation.  This is the confusion made by the lean and Six Sigma movements – continuous improvement is not innovation.  The trouble with saying that out loud is people feel the distinction diminishes the importance of continuous improvement.  Continuous improvement is no less important than innovation, and no more.  You need them both – like shoes and socks.  But problems arise when continuous improvement is done in the name of innovation and innovation is done at the expense of continuous improvement – in both cases it’s shoes, no socks.

Coming up with an acid test for innovation is challenging.  Innovation is a know-it-when-you-see-it thing that’s difficult to describe in clear language.  It’s situational, contextual and there’s no prescription.   [One big failure mode with innovation is copying someone else’s best practice.  With innovation, cutting and pasting one company’s recipe into another company’s context does not work.] But prescriptions and recipes aside, it can be important to know when it’s innovation and when it isn’t.

If the work creates the foundation that secures your company’s growth goals, don’t worry about what to call it, just do it.  If that work doesn’t require something radically new and different, all-the-better.  But you likely set growth goals that were achievable regardless of the work you did.  But still, there’s no need to get hung up on the label you attach to the work.  If the work helps you sell to customers you could not sell to before, call it what you will, but do more of it.  If the work creates a whole new market, what you call it does not matter.  Just hurry up and do it again.

If your CEO is worried about the long term survivability of your company, don’t fuss over labelling your work with the right word, do something different.  If you have to lower your price to compete, don’t assign another name to the work, do different work.  If your new product is the same as your old product, don’t argue if it’s the result of continuous improvement or discontinuous improvement.  Just do something different next time.

Labelling your work with the right word is not the most important thing.  It’s far more important to ask yourself – Five years from now, if the company is offering a similar product to a similar set of customers, what will it be like to work at the company?  Said another way, arguing about who is doing innovation and who is not gets in the way of doing the work needed to keep the company solvent.

If the work scares you, that’s a good indication it’s meaningful.  And meaningful is good.  If it scares you because it may not work, you’re definitely trying something new.  And that’s good.  But it’s even better if the work scares you because it just might come to be.  If that’s the case, your body recognizes the work could dismantle a foundational element of your business – it either invalidates your business model or displaces a fundamental technology.   Regardless of the specifics, anxiety is a good surrogate for importance.

In some cases, it can be important what you call the work.  But far more important than getting the name right is doing the right work.  If you want to argue about something, argue if the work is meaningful.  And once a decision is reached, act accordingly.  And if you want to have a debate, debate the importance of the work, then do the important work as fast as you can.

Do the important work at the expense of arguing about the words.

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It’s time to make a difference.

like dominosIf on the first day on your new job your stomach is all twisted up with anxiety and you’re second guessing yourself because you think you took a job that is too big for you, congratulations.  You got it right.  The right job is supposed to feel that way.  If on your first day you’re totally comfortable because you’ve done it all before and you know how it will go, you took the job for the money.   And that’s a terrible reason to take a job.

You got the job because someone who knew what it would take to get it done believed you were the right one to do just that.  This wasn’t charity.  There was something in it for them.  They needed the job done and they wanted a pro.  And they chose you.   The fact their stomach isn’t in knots says nothing about their stomach and everything about their belief in you.  And the knots in your stomach?  That ‘s likely a combination of immense desire to do a good job and an on-the-low-side belief in yourself.

If we’re not stretching we’re not learning, and if we’re not learning we’re not living.   So why the nerves?  Why the self doubt?  Why don’t we believe in ourselves?  When we look inside, we see ourselves in the moment  – in the now, as we are.  And sometimes when we look inside there are only re-run stories of our younger selves.  It’s difficult to see our future selves, to see our own growth trajectory from the inside.   It’s far easier to see a growth trajectory from the outside.  And that’s what the hiring team sees – our future selves – and that’s why they hire.

This growth-stretch, anxiety-doubt seesaw is not unique to new jobs.  It’s applicable right down the line – from temporary assignments, big projects and big tasks down to small tasks with tight deliverables.   If you haven’t done it before, it’s natural to question your capability.  But if you trust the person offering the job, it should be natural to trust their belief in you.

When you sit in your new chair for the first time and you feel queasy, that’s not a sign of incompetence it’s a sign of significance.   And it’s a sign you have an opportunity to make a difference.  Believe in the person that hired you, but more importantly, believe in yourself.  And go make a difference.

Image credit – Thomas Angermann

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Are you striving or thriving?

IMG_0102.PNGThriving is not striving. And they’re more than unrealated. They’re opposites.

Striving is about the now and what’s in it for me. Thriving is about the greater good and choosing – choosing to choose your own path and choosing to travel it in your own way. Thriving doesn’t thrive because outcomes fit with expectations. Thriving thrives on the journey.

Where striving comes at others’ expense, thriving comes at no one’s expense. Where striving strives on getting ahead, thriving thrives on growing. Striving looks outwardly, thriving looks inwardly. No two words are spelled so similarly yet contradict so vehemently.

Plants thrive when they’re put in the right growing conditions. They grow the way they were meant to grow and they don’t look back.  They thrive because they don’t second guess themselves. If they don’t grow as tall as others, they’re happy for the tallest. And if they bloom bigger and brighter than the rest, they’re thoughtful enough to make conversation about other things.

Plants and animals don’t strive. Only people do. Strivers live their lives looking through the lens of the zero sum game. Strivers feel there’s not enough sunlight to go around so they reach and stretch and step on your head so they get a tan and leave you to supplement with vitamin D.

I can deal with strivers that tell you they’re going to step on your head and step on it just as they said. And I have immense disdain for strivers that pretend they’re sunflowers. But when I’m around thrivers I resonate.

Strivers suck energy from the room and thrivers give it way freely. And just as the bumblebee gets joy from spreading the love flower-to-flower, thrivers thrive more as they give more.

If you leave a meeting feeling good about yourself and three days later you rethink things and feel like a lesser person, you were victimized by a striver. If you feel great about yourself after a meeting and three days later feel even better, you rubbed shoulders with a thriver.

Learn to spot the strivers so you can distance yourself. And seek out the thrivers so you can grow with them.

Image credit Brad Smith

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To make a difference, add energy.

Static ChargeIf you want to make a difference, you’ve got to add energy.  And the more you can add the bigger difference you can make.

Doing new is difficult and demands (and deserves) all the energy you can muster.  Often it feels you’re the only one pushing in the right direction while everyone else is vehemently pushing the other way.  But stay true and stand tall.  This is not an indication things are going badly, this is a sign you’re doing meaningful work.  It’s supposed to feel that way.  If you’re exhausted, frustrated and sometimes a bit angry, you’re doing it right.  If you have a healthy disrespect for the status quo, it’s supposed to feel that way.

Meaningful work has a long time constant and you’ve got to run these meaningful projects like marathons, uphill marathons.  Every day you put in your 26 miles at a sustainable pace  – no slower, but no faster.  This is long, difficult work that doesn’t run by itself, you’ve got to push it like a sled.  Every day you’ve got to push.  To push every day like this takes a lot of physical strength, but it takes even more mental strength.  You’ve got to stay focused on the critical path and push that sled every day.  And you need to preserve enough mental energy to effectively ignore the non-critical path sleds.  You’ve got to be able to decide which tasks you must get your whole body behind and which tasks you must discount.  And you’ve got to preserve enough energy to believe in yourself.

Meaningful work cannot be accomplished by sprinting full speed five days a week.  It’s a marathon, and you’ve got to work that way and train that way.  Get your rest, get your exercise, eat right, spend time with friends and family, and put your soul into your work.

Choose work that is meaningful and add energy.  Add it every day.  Add it openly.  Add it purposefully. Add it genuinely.   Add energy like you’re an aircraft carrier and others will get pulled along by your wake.  Add energy like you’re bulldozer and others will get out of your way.  Add energy like you’re contagious and others will be infected.

Image credit – anton borzov

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If there’s no conflict, there’s no innovation.

National_Women's_Suffrage_AssociationWith Innovation, things aren’t always what they seem.  And the culprit for all this confusion is how she goes about her work.  Innovation starts with different, and that’s the source of all the turmoil she creates.

For the successful company, Innovation demands the company does things that are different from what made it successful.  Where the company wants to do more of the same (but done better), Innovation calls it as she sees it and dismisses the behavior as continuous improvement.  Innovation is a big fan of continuous improvement, but she’s a bit particular about the difference between doing things that are different and things that are the same.

The clashing of perspectives and the gnashing of teeth is not a bad thing, in fact it’s good.  If Innovation simply rolls over when doing the same is rationalized as doing differently, nothing changes and the recipe for success runs out of gas.  Said another way, company success is displaced by company failure.  When innovation creates conflict over sameness she’s doing the company favor.   Though it sometimes gives her a bad name, she’s willing to put up with the attack on her character.

The sacred business model is a mortal enemy of Innovation.  Those two have been getting after each other for a long time now, and, thankfully, Innovation is willing to stand tall against the sacred business model.  Innovation knows even the most sacred business models have a half-life, and she knows that she must actively dismantle them as everyone else in the company tries to keep them on life support long after they should have passed.  Innovation creates things that are different (novel), useful and successful to help the company through the sad process of letting the sacred business model die with dignity.  She’s willing to do the difficult work of bringing to life a younger more viral business model, knowing full well she’s creating controversy and turmoil at every turn.  Innovation knows the company needs help admitting the business model is tired and old, and she’s willing to do the hard work of putting it out to pasture.  She knows there’s a lot of misplaced attachment to the tired business model, but for the sake of the company, she’s willing to put it out of its misery.

For a long time now the company’s products have delivered the same old value in the same old way to the same old customers, and Innovation knows this.  And because she knows that’s not sustainable, she makes a stink by creating different and more profitable value to different and more valuable customers.  She uses different assumptions, different technologies and different value propositions so the company can see the same old value proposition as just that – old (and tired).  Yes, she knows she’s kicking company leaders in the shins when she creates more value than they can imagine, but she’s doing it for the right reasons.  Knowing full well people will talk about her behind her back, she’s willing to create the conflict needed to discredit old value proposition and adopt a new one.

Innovation is doing the company a favor when she creates strife, and the should company learn to see that strife not as disagreement and conflict for their own sake, rather as her willingness to do what it takes to help the company survive in an unknown future.  Innovation has been around a long time, and she knows the ropes.  Over the centuries she’s learned that the same old thing always runs out of steam. And she knows technologies and their business models are evolving faster than ever.  Thankfully, she’s willing to do the difficult work of creating new technologies to fuel the future, even as the status quo attacks her character.

Without Innovation’s disruptive personality there would be far less conflict and consternation, but there’d also be far less change, far less growth and far less company longevity.  Yes, innovation takes a strong hand and is sometimes too dismissive of what has been successful, but her intentions are good.  Yes, her delivery is sometimes too harsh, but she’s trying to make a point and trying to help the company survive.

Keep an eye out for the turmoil and conflict that Innovation creates, and when you see it fan the flames. And when hear the calls of distress of middle managers capsized by her wake of disruption, feel good that Innovation is alive and well doing the hard work to keep the company afloat.

The time to worry is not when Innovation is creating conflict and consternation at every turn; the time to worry is when the telltale signs of her powerful work are missing.

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The Top Three Enemies of Innovation – Waiting, Waiting, Waiting

Too much waitingAll innovation projects take longer than expected and take more resources than expected.  It’s time to change our expectations.

With regard to time and resources, innovation’s biggest enemy is waiting.  There.  I said it.

There are books and articles that say innovation is too complex to do quickly, but complexity isn’t the culprit. It’s true there’s a lot of uncertainty with innovation, but, uncertainty isn’t the reason it takes as long as it does.  Some blame an unhealthy culture for innovation’s long time constant, but that’s not exactly right.  Yes, culture matters, but it matters for a very special reason.  A culture intolerant of innovation causes a special type of waiting that, once eliminated, lets innovation to spool up to break-neck speeds.

Waiting? Really?  Waiting is the secret?   Waiting isn’t just the secret, it’s the top three secrets.

In a backward way, our incessant focus on productivity is the root cause for long wait times and, ultimately, the snail’s pace of innovation.  Here’s how it goes.  Innovation takes a long time so productivity and utilization are vital. (If they’re key for manufacturing productivity they must be key to innovation productivity, right?)  Utilization of fixed assets – like prototype fabrication and low volume printed circuit board equipment – is monitored and maximized. The thinking goes – Let’s jam three more projects into the pipeline to get more out of our shared resources.   The result is higher utilizations and skyrocketing queue times.  It’s like company leaders don’t believe in queuing theory.  Like with global warming, the theory is backed by data and you can’t dismiss queuing theory because it’s inconvenient.

One question: If over utilization of shared resources delays each prototype loop by two weeks (creates two weeks of incremental wait time) and you cycle through 10 prototype loops for each innovation project, how many weeks does it delay the innovation project?  If you said 20 weeks you’re right, almost.  It doesn’t delay just that one project; it delays all the projects that run through the shared resource by 20 weeks.  Another question: How much is it worth to speed up all your innovation projects by 20 weeks?

In a second backward way, our incessant drive for productivity blinds us of the negative consequences of waiting.   A prototype is created to determine viability of a new technology, and this learning is on the project’s critical path.  (When the queue time delays the prototype loop by two weeks, the entire project slips two weeks.)  Instead of working to reduce the cycle time of the prototype loop and advance the critical path, our productivity bias makes us work on non-critical path tasks to fill the time.  It would be better to stop work altogether and help the company feel the pain of the unnecessarily bloated queue times, but we fill the time with non-critical path work to look busy.  The result is activity without progress, and blindness to the reason for the schedule slip – waiting for the over utilized shared resource.

A company culture intolerant of uncertainty causes the third and most destructive flavor of waiting. Where productivity and over utilization reduce the speed of innovation, a culture intolerant of uncertainty stops innovation before it starts.  The culture radiates negative energy throughout the labs and blocks all experiments where the results are uncertain.  Blocking these experiments blocks the game-changing learning that comes with them, and, in that way, the culture create infinite wait time for the learning needed for innovation.  If you don’t start innovation you can never finish. And if you fix this one, you can start.

To reduce wait time, it’s important to treat manufacturing and innovation differently.  With manufacturing think efficiency and machine utilization, but with innovation think effectiveness and response time.  With manufacturing it’s about following an established recipe in the most productive way; with innovation it’s about creating the new recipe.  And that’s a big difference.

If you can learn to see waiting as the enemy of innovation, you can create a sustainable advantage and a sustainable company.  It’s time to change expectations around waiting.

Image credit – Pulpolux !!!

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The People Business

the common vision bus


Things don’t happen on their own, people make them happen.

With all the new communication technologies and collaboration platforms it’s easy to forget that what really matters is people.  If people don’t trust each other, even the best collaboration platforms will fall flat, and if they don’t respect each other, they won’t communicate – even with the best technology.

Companies put stock in best practices like they’re the most important things, but they’re not.  Because of this unnatural love affair, we’re blinded to the fact people are what make best practices best.  People create them, people run them, and people improve them. Without people there can be no best practices, but on the flip-side, people can get along just fine without best practices.  (That says something, doesn’t it?) Best practices are fine when processes are transactional, but few processes are 100% transactional to the core, and the most important processes are judgement-based.  In a foot race between best practices and good judgement, I’ll take people and their judgment – every day.

Without a forcing function, there can be no progress, and people are the forcing function.  To be clear, people aren’t the object of the forcing function, they are the forcing function.  When people decide to commit to a cause, the cause becomes a reality.  The new reality is a result – a result of people choosing for themselves to invest their emotional energy.  People cannot be forced to apply their life force, they must choose for themselves.  Even with today’s “accountable to outcomes” culture, the power of personal choice is still carries the day, though sometimes it’s forced underground.  When pushed too hard, under the cover of best practice, people choose to work the rule until the clouds of accountability blow over.

When there’s something new to do, processes don’t do it – people do.  When it’s time for some magical innovation, best practices don’t save the day – people do.  Set the conditions for people to step up and they will; set the conditions for them to make a difference and they will.  Use best practices if you must, but hold onto the fact that whatever business you’re in, you’re in the people business.

Image credit – Vicki & Chuck Rogers

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Strategic Planning is Dead.

Looking into the futureThings are no longer predictable, and it’s time to start behaving that way.

In the olden days (the early 2000s) the pace of change was slow enough that for most the next big thing was the same old thing, just twisted and massaged to look like the next big thing.  But that’s not the case today.  Today’s pace is exponential, and it’s time to behave that way.  The next big thing has yet to be imagined, but with unimaginable computing power, smart phones, sensors on everything and a couple billion new innovators joining the web, it should be available on Alibaba and Amazon a week from next Thursday.  And in three weeks, you’ll be able to buy a 3D printer for $199 and go into business making the next big thing out of your garage.  Or, you can grasp tightly onto your success and ride it into the ground.

To move things forward, the first thing to do is to blow up the strategic planning process and sweep the pieces into the trash bin of a bygone era.  And, the next thing to do is make sure the scythe of continuous improvement  is busy cutting waste out of the manufacturing process so it cannot be misapplied to the process of re-imagining the strategic planning process.  (Contrary to believe, fundamental problems of ineffectiveness cannot be solved with waste reduction.)

First, the process must be renamed.  I’m not sure what to call it, but I am sure it should not have “planning” in the name – the rate of change is too steep for planning.  “Strategic  adapting” is a better name, but the actual behavior is more akin to probe, sense, respond.   The logical question then – what to probe?

[First, for the risk minimization community, probing is not looking back at the problems of the past and mitigating risks that no longer apply.]

Probing is forward looking, and it’s most valuable to probe (purposefully investigate) fertile territory.  And the most fertile ground is defined by your success.  Here’s why.  Though the future cannot be predicted, what can be predicted is your most profitable business will attract the most attention from the billion, or so, new innovators looking to disrupt things.  They will probe your business model and take it apart piece-by-piece, so that’s exactly what you must do.  You must probe-sense-respond until you obsolete your best work.  If that’s uncomfortable, it should be.  What should be more uncomfortable is the certainty that your cash cow will be dismantled.   If someone will do it, it might as well be you that does it on your own terms.

Over the next year the most important work you can do is to create the new technology that will cause your most profitable business to collapse under its own weight.  It doesn’t matter what you call it – strategic planning, strategic adapting, securing the future profitability of the company – what matters is you do it.

Today’s biggest risk is our blindness to the immense risk of keeping things as they are.  Everything changes, everything’s impermanent – especially the things that create huge profits.  Your most profitable businesses are magnates to the iron filings of disruption.  And it’s best to behave that way.

Image credit – woodleywonderworks

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Mike Shipulski Mike Shipulski
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