Archive for November, 2017

Make It Easy

When you push, you make it easy for people resist. When you break trail, you make it easy for them to follow.

Efficiency is overrated, especially when it interferes with effectiveness.  Make it easy for effectiveness to carry the day.

You can push people off a cliff or build them a bridge to the other side. Hint – the bridge makes it easy.

Even new work is easy when people have their own reasons for doing it.

Making things easier is not easy.

Don’t tell people what to do.  Make it easy for them to use their good judgement.

Set the wrong causes and conditions and creativity screeches to a halt.  Set the right ones and it flows easily. Creativity is a result.

Don’t demand that people pull harder, make it easier for them to pull in the same direction.

Activity is easy to demonstrate and progress isn’t.  Figure out how to make progress easier to demonstrate.

The only way to make things easier is to try to make them easier.

Image credit – Richard Hurd



The Power of Surprise

There’s disagreement on what is creative, innovative and disruptive. And there is no set of hard criteria to sort concepts into the three categories. Stepping back a bit, a lesser but still important sorting is an in-or-out categorization. Though not as good as discerning among the three, it is useful to decide if a new concept is in (one of the three) or out (not).

The closest thing to an acid test is assessment of the emotional response generated by a new concept. Here are some responses that I consider tell-tail signs of powerful ideas/concepts worthy of the descriptors creative, innovative, or disruptive.

When first shown, a prototype creates fear and defensiveness. The fear signals that the prototype threatens the status quo and defensiveness is objective evidence of the fear.

When first explained, a new concept creates anger and aggression. Because the concept doesn’t play by the rules, it disrespects everything holy, and the unfairness spawns indigence.

After some time, the dismissive comments about the new prototype fade and turn to discussions colored by deep sadness as the gravity of the situation hits home.

But the best leading indicator is surprise.  When a test result doesn’t match your expectations, it generates surprise. And since your expectations are built on your mental models, surprising concepts contradict your mental models. And since your mental models are formed by successful experiences, prototypes that create surprise violate previous success.

If you’re surprised by a new concept, it’s worth a deeper look. If you’re not surprised, move on.

If you’re not tolerant of surprise, you should be. And if you are tolerant of surprise, it’s time to become fervent.

Image credit – Raul Pop

The one good way to change behavior.

There’s one good way to change behavior. But don’t take my word for it, take Daniel Kahneman’s, psychologist who was awarded the Nobel Prize in Economic Sciences.  In Freakonomics Radio’s podcast  How to Launch a Behavioral Change Revolution, Kahneman explains how to achieve change in behavior. His explanation is short [30:35 – 35:21] and good.

Kahneman describes a theory of Kurt Lewin, his academic grandfather, where behavior is an equilibrium, a balance between driving forces push for change and restraining forces hold back change. Kahneman goes on to describe Lewin’s insight. “Lewin’s insight was that if you want to achieve change in behavior, there is one good way to do it and one bad way.  The good way is by diminishing restraining forces, not by increasing the driving forces.  That turns out to be profoundly non-intuitive.”

Usually, when we want someone to change, we push them in the direction we want them to go.  Kahneman says this approach is natural, but ineffective.  He offers a different approach – “Instead of asking how can I get him or her to do it, it starts with a question of why isn’t she doing it already? Go one-by-one, systematically, and you ask ‘What can I do to make it easier for that person to move?’”

What would happen if instead of pushing someone to change, understand what’s in the way and eliminate the restraining force?  I don’t know, but I’m going to give it a try.

Kahneman goes on to describe how to make things easier for a person to move.  He says “…the way to make things easier is almost always by controlling the individual’s environment…by just making it easier.” Sounds pretty simple – change people’s environment to make it easier for them to move toward the desired behavior.  But, we don’t do it that way.

Kahneman gives more detail. “Are there incentives that work against it? Let’s change the incentives.”  And then he gives a simple example. “I want to influence B, but there is A in the background and it’s A who is a restraining force on B, let’s work on A, not on B.”

I urge you to listen to the short segment to hear Kahneman’s words for yourself.  Though they are counterintuitive, he delivers them in a way the hits home.


Mike Shipulski Mike Shipulski
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