Mainstream follows mainstream – they don’t know why, they just do. In truth, mainstream likes to be lead by the nose because it’s easy, because they can get through the week without caring. But not caring is not right.
But when you care, when you really care, when you care so much it hurts, you’ve got it right. Loneliness hurts because you see habitual mistakes on the horizon; it hurts because you see bureaucracy trump thinking; it hurts because you see hierarchy squelch creativity. Put simply – it hurts because you care enough to look and you’re smart enough to see.
But take comfort in your loneliness. Though sometimes it feels they want to poke your eyes out, deep down companies want you to see. Sure, they’re afraid of the ruckus, but they want you to wrestle with the familiar. Yes, they won’t sanction your detectiveness, but they want you to investigate the crime scene. Absolutely – though with plausible deniability – they want your inner Nostradamus to conger the future.
Every-day-all-day loneliness is too much, but a low dose is good. 100% loneliness festers into anger, but now-and-again loneliness is healthy.
Take stock in your loneliness – it’s a sign your brain is turned on. And it’s a sign you care.