Shipulski On Design

Design takes responsibility for what it does – the functional or emotional goodness, the data that demonstrates the new one is better than the old one, and for the progress made by customers.

Design takes responsibility for what it’s made of – the materials, their condition, their pre-processing, and their post-processing.

Design takes responsibility for the geometry – the size and shape of the parts and how they fit together.

Design takes responsibility for how it’s made – the manufacturing processes, the automation, the manual assembly, and the variation.

Design takes responsibility for how it’s packaged – the cardboard and protective elements that enable the product to arrive undamaged.

Design takes responsibility for how it’s serviced – the troubleshooting tools, processes, and the real-time data to assess the problem from a remote location.

Design takes responsibility for the recipe – the documentation for all elements so that it can be reproduced.

Design takes responsibility for cost – the rollup of all the elements and activities required by the customer, which must be far less than the price paid by the customer.

Image credit – Pedro

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