Shipulski On Design

Credibility built – when the situation is not good, you say “the situation is not good.”  And when things went poorly you say “things went poorly.”

Trust built – when things go well you give away the credit.

Credibility built – when you provide a controversial perspective and three years later it turns out you were right.

Trust built – when you share your frustrations in confidence.

Credibility built – when you ground your argument in facts, especially inconvenient ones.

Trust built – when you say “I will keep that in confidence” and you do.

Credibility built – when you don’t know, you say “I don’t know.”

Trust built – when you do something that benefits others but comes at your own expense.

Credibility destroyed – when you tell people things are one way when they know it’s the other.

Trust destroyed – when you respond from a hardened heart.

Credibility destroyed – when you tell partial truths.

Trust destroyed – when you avoid doing the right thing.

Credibility and trust are a powerful one-two punch, but only if you build them.

Image credit — _Veit_

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