Shipulski On Design

Archive for the ‘Intellectual Intertia’ Category

China, as a country, is eating important industries.  Here’s the process.  They choose an industry that they want to eat; they coordinate their massive network of world-class suppliers and OEMs and let them compete against each other; they create unmatched manufacturing scale; they innovate faster than imaginable; they design and commercialize products that work well and are priced far less than the competition; they sell those killer products to customers in other countries. They start in the east and move west country-by-country and displace in-country manufacturers one-by-one.

The best example is the Electric Vehicle (EV) industry.  Their cars look great, perform well,  have new and interesting features, and cost far less. In Europe, the Chinese EVs are displacing the cars made by European manufacturers.  And the same thing is happening in other countries.

If China decides it wants to eat your industry, you’ll lose if you try to compete head-to-head with them.  You cannot out-scale them, and you can’t outlast them.  Simply put, you cannot beat them at their game.  And that’s why it’s time to play a different game.

Here are some new ways to think that may help you win a different game.

Less With Far Less – Turn more with less on its head.  Instead of bigger for the same price, think smaller for a far lower price.  Instead of more performance, think less performance for a far lower price.  Instead of more range, think less range with a radically lower price.  I don’t know what will come of it, but you will be working in new design space.  Other companies will not compete with you because they’ll think you’re nuts for working in that space.  It could give you time to get out in front and create a new market or industry.

Partnership Of Rivals – Turn the company with the rival technology into a partner.  Ask them to co-create a hybrid product that brings together the best of your technology and theirs.  Because you’re rivals, your partnership will be unimaginable, and no one will see it coming.  I don’t know what’s possible when you combine forces with your rival, but neither do you.  However, I know the design is uninvestigated, and you have an opportunity to create a new product category.

Obsolete Your Best Work – Create the conditions for your teams to purposefully and vigorously obsolete your best product.  Incentivize them to create something that will make your customers throw away your best product and buy two of the new ones. This will accelerate innovation and open up new design space.  I don’t know what your team will come up with, and neither do you.  But it will be exciting and different.  And no one will expect you to obsolete your best work, so you’ll catch them off guard when you reinvent your industry.

Learn What Your Company Already Knows – Your teams have demonstrated technologies in the lab that would radically slash the cost signature of your product, but you don’t know about them. You have prototypes that would create new industries, but you don’t know about them.  You have people in your company who have solved intractable problems that would underpin a new generation of products, but you don’t know about them.  You have unimaginable gems that your teams have created from things that don’t belong together, but you don’t know about them.  And because these crazy prototypes defy logic, you have the opportunity to create a new category in a compete-with-no-one way.

If you battle China with traditional thinking, I think you’ll lose.  If you employ new thinking, you could live to fight another day.

Image credit – pete beard

Reduce the energy cost of virtue so it’s less than the energy cost of sin. (Dave Snowden)

Said another way – make it easy to do the right thing.

Don’t push through.  Move obstacles out of the way.

Don’t tell people about their problem. Ask people about their problem.

Try small experiments and do more of what works and less of what doesn’t.

Don’t tell people they have a problem.  Volunteer to help them.

Instead of Ready, Fire, Aim, try Ready, Aim, Fire.

Before trying to improve things, define the system as it is.

When two competing theories cause disagreement, agree to try both.

Slow down to go faster.

Say no so you can say yes.

Give praise in public and give criticism in private.

Say nothing negative unless you’ve exhausted all other possibilities.

Build trust BEFORE you need it.

These are good ways to create the conditions for good things to happen.

Image credit — Peter Addor – The monkey that makes a monkey of us.

Create something that isn’t.

Build something that turns ‘didn’t’ into ‘does’.

Work on your cants.

Help people.

Make a prototype.

Use all the pieces, but use them in different ways.

Make it worse and then do the opposite. (H/T to VF)

Finish one before starting another.

Turn a ‘must not’ into a ‘hey, watch this!’

Do less with far less (post 1, post 2).

Bundle the old and new items together, and vice versa.

See cannot as a call to arms.

Say no to good projects and yes to the amazing ones.

Use half the pieces.

See quitting as fast finishing.

Ask for help.

Repeat.

Image credit Victor Sassen (confusion)

COPYRIGHT GEOFF HENSON

If you’ve done it before, let someone else do it.

If you’ve done it before, teach someone else to do it.

If you’ve done it before, do it in a tenth of the time.

Do it differently just because you can.

Do it backward. That will make you smile.

Do it with your eyes closed.  That will make a statement.

Do its natural extension. That could be fun.

Do the opposite.  Then do its opposite.  You’ll learn more.

Do what they should have asked for. Life is short.

Do what scares them. It’s sure to create new design space.

Do what obsoletes your most profitable offering. Wouldn’t you rather be the one to do it?

Do what scares you.  That’s sure to be the most interesting of all.

Image credit — Geoff Henson

Demoing something for the first time is difficult, but doing it for the second time is easy.  And when you demo a new solution the first time, it (and you) will be misunderstood.

What is the value of this new thing?  This is a good question because it makes clear they don’t understand it. After all, they’ve never seen it before.  And it’s even better when they don’t know what to call it. Keep going!

Why did you do this?  This is a good question because it makes clear they see the demo as a deviation from historically significant lines of success.  And since the lines of success are long in the tooth, it’s good they see it as a violation of what worked in the olden days.  Keep going!

Whose idea was this? This is code: “This crazy thing is a waste of time and we could have applied resources to that tired old recipe we’ve been flogging for a decade now.”  It means they recognize the prototype will be received differently by the customer.  They don’t think it will be received well, but they know the customer will think it’s different.  Keep going!

Who approved this work? This is code: “I want to make this go away and I hope my boss’s boss doesn’t know about it so I can scuttle the project.”  But not to worry because the demo is so good it cannot be dismissed, ignored, or scuttled. Keep going!

Can you do another demo for my boss?  This one’s easy.  They like it and want to increase the chances they’ll be able to work on it.  That’s a nice change!

Why didn’t you do this, that, or the other? They recognized the significance, they understood the limitations, and they asked a question about how to make it better. Things are looking up!

How much did the hardware cost? They see the new customer value and want to understand if the cost is low enough to commercialize with a good profit margin.  There’s no stopping this thing!

Can we take it to the next tradeshow and show it to customers?  Success!

Image credit — Bennilover

When “it’s impossible” it means it “cannot be done.”  But maybe “impossible” means “We don’t yet know how to do it.” Or “We don’t yet know if others have done it before.”

What does it take to transition from impossible to newly possible? What must change to move from the impossible to the newly possible?

Context-Specific Impossibility. When something works in one industry or application but doesn’t work in another, it’s impossible in that new context.  But usually, almost all the elements of the system are possible and there are one or two elements that don’t work due to the new context.  There’s an entire system that’s blocked from possibility due to the interaction between one or two system elements and an environmental element of the new context.  The path to the newly possible is found in those tightly-defined interactions.   Ask yourself these questions: Which system elements don’t work and what about the environment is preventing the migration to the newly possible?  And let the intersection focus your work.

History-Specific Impossibility.  When something didn’t work when you tried it a decade ago, it was impossible back then based on the constraints of the day.  And until those old constraints are revisited, it is still considered impossible today.  Even though there has been a lot of progress over the last decades, if we don’t revisit those constraints we hold onto that old declaration of impossibility.  The newly possible can be realized if we search for new developments that break the old constraints. Ask yourself: Why didn’t it work a decade ago? What are the new developments that could overcome those problems?  Focus your work on that overlap between the old problems and the new developments.

Emotionally-Specific Impossibility. When you believe something is impossible, it’s impossible.  When you believe it’s impossible, you don’t look for solutions that might birth the newly possible.  Here’s a rule: If you don’t look for solutions, you won’t find them. Ask yourself: What are the emotions that block me from believing it could be newly possible? What would I have to believe to pursue the newly possible?  I think the answer is fear, but not the fear of failure.  I think the fear of success is a far likelier suspect. Feel and acknowledge the emotions that block the right work and do the right work.  Feel the fear and do the work.

The newly possible is closer than you think. The constraints that block the newly possible are highly localized and highly context-specific. The history that blocks the newly possible is no longer applicable, and it’s time to unlearn it.  Discover the recent developments that will break the old constraints.  And the emotions that block the newly possible are just that – emotions.  Yes, it feels like the fear will kill you, but it only feels like that.  Bring your emotions with you as you do the right work and generate the newly possible.

image credit – gfpeck

To have something is better than to have nothing, and to focus on everything dilutes progress and leads to nothing. In that way, something can be better than everything.

What do you have and how might you put it to good use right now?

Everything has a history. What worked last time? What did not? What has changed?

What information do you have that you can use right now? And what’s the first bit of new information you need and what can you to do get it right now?

It is always a brown-field site and never a green-field.  You never start from scratch.

What do you have that you can build on right now? How might you use it to springboard into the future?

When it’s time to make a decision, there is always some knowledge about the current situation but the knowledge is always incomplete.

What knowledge do you have right now and how might you use it to advance the cause? What’s the next bit of knowledge you need and why aren’t you trying to acquire that knowledge right now?

You always have your intuition and your best judgment.  Those are both real things. They’re not nothing.

How can you use your intuition to make progress right now? How can you use your judgment to advance things right here and right now?

There’s a singular recipe in all this.

Look for what you have (and you always have something) and build on it right now.  Then look again and repeat.

Image credit – Jeffrey

What does your team do when you’re not there?  Do they make decisions or wait for you to come back so you can make them?

If your team makes an important decision while you’re out of the office, do you support or criticize them? Which response helps them stand taller? Which is most beneficial to the longevity of the company?

If other teams see your team make decisions while you are on vacation, doesn’t that make it easier for those other teams to use their good judgment when their leader is on vacation?

If a team waits for their leader to return before making a decision, doesn’t that slow progress?  Isn’t progress what companies are all about?

When you’re not in the office, does the organization reach out directly to your team directly? Or do they wait until they can ask your permission?  If they don’t reach out directly, isn’t that a reflection on you as the leader? Is your leadership helping or hindering progress?  How about the professional growth of your team members?

Does your team know you want them to make decisions and use their best judgment? If not, tell them.  Does the company know you want them to reach out directly to the subject matter experts on your team? If not, tell them.

If you want your company to make progress, create the causes and conditions for good decisions to be made without you.

Image credit – Conall

When you demo something new, you make the technology real.  No longer can they say – that’s not possible.

When you demo something new, you help people see what it is and what it isn’t.  And that brings clarity.

When you demo something new, people take sides. And that says a lot about them.

When you demo something new, be prepared to demo it again. It takes time for people to internalize new concepts.

When someone asks you to repeat the demo so others can see it, it’s a sign there’s something interesting about the demo.  Repeat it.

When someone calls out fault with a minor element of the demo, they also reinforce the strength of the main elements.

When you demo something new and it works perfectly, you should have demo’d it sooner.

When the demo works perfectly, you’re not trying hard enough.

When you demo something new, there is no way to predict the action items spawned by the demo.  In fact, the reason to do the demo is to learn the next action items.

When you demo something new, make the demo short so the conversation can be long.

When you demo something new, shut your mouth and let the demo do the talking.

When you demo something new, keep track of the questions that arise.  Those questions will inform the next demo.

When you demo something new and it’s misunderstood, congratulations. You’ve helped the audience loosen their thinking.

If you want to change people’s thinking, do a demo.

Image credit – Ralf Steinberger

Since resources are expensive, it can be helpful to see the environment around your product as a source of inexpensive resources that can be modified to perform useful functions.  Here are some examples.

Gravity is a force you can use to do your bidding. Since gravity is always oriented toward the center of the earth, if you change the orientation of an object, you change the direction gravity exerts itself relative to the object. If you flip the object upside down, gravity will push instead of pull.

And it’s the same for buoyancy but in reverse.  If you submerge an object of interest in water and add air (bubbles) from below, the bubbles will rise and push in areas where the bubbles collect.  If you flip over the object, the bubbles will collect in different areas and push in the opposite direction relative to the object.

And if you have water and bubbles, you have a delivery system.  Add a special substance to the air which will collect at the interface between the water and air and the bubbles will deliver it northward.

If you have motion, you also have wind resistance or drag force (but not in deep space).  To create more force, increase speed or increase the area that interacts with the moving air. To change the direction of the force relative to the object, change the orientation of the object relative to the direction of motion.

If you have water, you can also have ice.  If you need a solid substance look to the water.  Flow water over the surface of interest and pull out heat (cool) where you want the ice to form. With this method, you can create a protective coating that can regrow as it gets worn off.

If you have water, you can make ice to create force.  Drill a blind hole in a piece of a brittle material (granite), fill the hole with water, and freeze the water by cooling the granite (or leave it outside in the winter).  When the water freezes it will expand, push on the granite and break it.

These are some contrived examples, but I hope they help you see a whole new set of free resources you can use to make your magic.

Thank you, VF.

Image credit – audi_insperation

Next year will be different, but we don’t know how it will be different. All we know is that it will be different.

Some things will be the same and some will be different.  The trouble is that we won’t know which is which until we do.  We can speculate on how it will be different, but the Universe doesn’t care about our speculation.  Sure, it can be helpful to think about how things may go, but as long as we hold on to the may-ness of our speculations.  And we don’t know when we’ll know. We’ll know when we know, but no sooner. Even when the Operating Plan declares the hardest of hard dates, the Universe sets the learning schedule on its own terms, and it doesn’t care about our arbitrary timelines.

What to do?

Step 1. Try three new things. Choose things that are interesting and try them.  Try to try them in parallel as they may interact and inform each other. Before you start, define what success looks like and what you’ll do if they’re successful and if they’re not.  Defining the follow-on actions will help you keep the scope small.  For things that work out, you’ll struggle to allocate resources for the next stages, so start small.  And if things don’t work out, you’ll want to say that the projects consumed little resources and learned a lot.  Keep things small.  And if that doesn’t work, keep them smaller.

Step 2. Rinse and repeat.

I wish you a happy and safe New Year.  And thanks for reading.

Mike

“three” by Travelways.com is licensed under CC BY 2.0