Shipulski On Design

Archive for the ‘Level 5 Courage’ Category

All the scary words are grounded in change.  Innovation, by definition, is about change.  When something is innovative it’s novel, useful and successful.  Novel is another word for different and different means change.  That’s why innovation is scary.  And that’s why radical innovation is scarier.

Continuous improvement, where everything old is buffed and polished into something new, is about change.  When people have followed the same process for fifteen years and then it’s improved, people get scared.  In their minds improved isn’t improved, improved is different.  And different means change.  Continuous improvement is especially scary because it makes processes more productive and frees up people to do other things, unless, of course, there are no other things to do.  And when that happens their jobs go away.  Every continuous improvement expert knows when the first person loses their job due to process improvement the program is dead in the saddle, yet it happens.  And that’s scary on a number of fronts.

And then there’s disruption. While there’s disagreement on what it actually is, there is vicious agreement that after a disruption the campus will be unrecognizable. And unrecognizable things are unrecognizable because they are different from previous experience. And different means change.  With mortal innovation there are some limits, but with disruption everything is fair game. With disruption everything can change, including the venerable, yet decrepit, business model.  With self-disruption, the very thing responsible for success is made to go away by the people that that built it.  And that’s scary. And when a company is disrupted from the outside it can die. And, thankfully, that’s scary.

But change isn’t scary.  Thinking about change is scary.

There’s one condition where change is guaranteed – when the pain of the current situation is stronger than the fear of changing it.  One source of pain could be from a realization the ship will run aground if a new course isn’t taken.  When pain of the immanent shipwreck (caused by fear) overpowers the fear of uncharted waters, the captain readily pulls hard to starboard. And when the crew realizes it’s sink or swim, they swim.

Change doesn’t happen before it’s time. And before things get bad enough, it’s not time.

When the cruise ship is chugging along in fair seas, change won’t happen. Right before the fuel runs out and the generators quit, it’s all you can eat and margaritas for everyone.  And right after, when the air conditioning kicks out and the ice cream melts, it’s bedlam.  But bedlam is not the best way to go.  No sense waiting until the fuel’s gone to make change. Maybe someone should keep an eye the fuel gauge and let the captain know when there’s only a quarter tank.  That way there’s some time to point the ship toward the closest port.

There’s no reason to wait for a mutiny to turn the ship, but sometimes an almost mutiny is just the thing.

As a captain, it’s difficult to let things get worse so they can get better. But if there’s insufficient emotional energy to power change, things must get worse.  The best captains run close to the reef and scrape the hull.  The buffet tables shimmy, the smoked salmon fouls the deck and the liquor bottles rattle.  And when done well, there’s a deep groan from the bowels of the ship that makes it clear this is no drill.  And if there’s a loud call for all hands on deck and a cry for bilge pumps at the ready, all the better.

To pull hard in a new direction, sometimes the crew needs help to see things as they are, not as they were.

Image credit – Francis Bijl

For those who lead projects and people, failure is always lurking in the background.  And gone unchecked, it can hobble. Despite best efforts to put a shine on it, there’s still a strong negative element to failure.  No two ways about it, failure is mapped with inadequacy and error.  Failure is seen as the natural consequence of making a big mistake.  And there’s a finality to failure.  Sometimes it’s the end of a project and sometimes it’s the end of a career.  Failure severely limits personal growth and new behavior.  But at least failure is visible to the naked eye.  There’s no denying a good train wreck.

A fumble is not failure.  When something gets dropped or when a task doesn’t get done, that’s a fumble.  A fumble is not catastrophic and sometimes not even noteworthy.  A fumble is mapped with  a careless mistake that normally doesn’t happen.  No real cause.  It just happens. But it can be a leading indicator of bigger and badder things to come, and if you’re not looking closely, the fumble can go unnoticed. And the causes and conditions behind the fumble are usually unclear or unknown.  Where failure is dangerous because everyone knows when it happens, fumbles are dangerous because they can go unnoticed.

Floundering is not fumbling. With floundering, nothing really happens.  No real setbacks, no real progress, no real energy. A project that flounders is a project that never reaches the finish line and never makes it to the cemetery.  To recognize floundering takes a lot of experience and good judgment because it doesn’t look like much. But that’s the point – not much is happening.  No wind in the sails and no storm on the horizon.  And to call it by name takes courage because there are no signs of danger.  Yet it’s dangerous for that very reason. Floundering can consume more resources than failure.

Fear is the fundamental behind failing, fumbling and floundering. But unlike failure, no one talks about fear. Talking about fear is too scary. And like fumbling and floundering, fear is invisible, especially if you’re not looking.  Like diabetes, fear is a silent killer. And where diabetes touches many, fear gets us all. Fear is invisible, powerful and prolific.  It’s a tall order to battle the invisible.

But where there’s fun there can be no fear. More precisely, there can be no negative consequence of fear. When there’s fun, everyone races around like their hair is on fire.  Not on fire in the burn unit way, but on fire in the energy to burn way. When there’s fun people help each other for no reason. They share, they communicate and they take risks.  When there’s fun no one asks for permission and the work gets done.  When there’s fun everyone goes home on time and their spouses are happy.  Fun is easy to see, but it’s not often seen because it’s rare.

If there’s one thing that can go toe-to-toe with fear, it’s fun. It’s that powerful. Fun is so powerful it can turn failure into learning.  But if it’s so powerful, why don’t we teach people to have fun? Why don’t we create the causes and conditions so fun erupts?

I don’t know why we don’t promote fun.  But, I do know fun is productive and fun is good for business.  But more important than that, fun is a lot of fun.

Image credit – JoshShculz

Expectations result from mental models and wants. When you have a mental model of a system and you want the system to behave in a way that fits your mental model, that’s an expectation.  And when you want the system to behave differently than your mental model, that’s also an expectation.  When the system matches your wants, the world is good.  And when your wants are out of line with the system, the world is not so good.

Speculation is not expectation. Speculation happens when you propose, based on your mental model, how the system will behave. With speculation, there’s no attachment to the result, no wanting it to be one way or another. There’s just watching and learning.  If the system confirms your mental model, the applicability of the model is reinforced (within this narrow context.) And when the system tramples your mental model, you change your mental model.  No attachment, no stress, no whining, no self-judgement.

When doing work that’s new, system response is unknown. Whether the system will be exercised in a new way or it’s an altogether new system, metal models are young and untested.  When it’s the first time, speculation is the way to go. Come up with your best mental model, run the experiment and record the results.  After sitting in data, refine your mental model and repeat.   If your mental model doesn’t fit the system, don’t judge yourself negatively, don’t hold yourself back, don’t shy away.  Refine your mental model and build-test-learn as fast as you can.  And if your mental model fits the system, don’t judge yourself in a positive way.  This was your first test and you don’t understand the system fully.  Refine your model and test for a deeper understanding.  [Note – systems have been known to temporarily conform to mental models to obfuscate their true character.]

When doing work that’s new, expectation gets in the way. If you expect your models to be right and they’re not, you learning rate is slower than your expectations.  That’s not such a big deal on its own, but the rippling self-judgement can be crippling. Your emotional state becomes fragile and it’s difficult to keep pushing through the work. You doubt yourself and your abilities; you won’t put yourself out there; and you won’t propose radical mental models for fear of looking like you don’t know what you’re doing.  You won’t run the right experiments and you never the understand the fundamental character of the system. You block your own learning.  If you expect your models won’t to fit the system, you block your learning from the start.  Sometimes your lack of confidence blocks you from even trying. [Note – not trying is the only way to guarantee you won’t learn.]

Within the domain of experiments, mental models and generic systems, it’s relatively easy to see the wisdom of speculations and the perils of expectations, where wanting leads to judging and judging leads to self-blocking.  But it’s not so easy to see in the domain of life where experiments are replaced with personal interactions and generic systems are replaced with everyday situations and mental models are ever-present.  But in both domains the rules and consequences are the same.

Just as in the lab, in day-to-day life expectations are dangerous.

Image credit – Dermot  O’Halloran

If you believe the work is meaningful, best effort flows from every pore.

If you believe in yourself, positivity carries the day.

If you believe the work will take twelve weeks, you won’t get it done in a day-and-a-half.

If you believe in yourself, when big problems find you, you run them to ground.

If you believe people have good intensions, there are no arguments, there is only progress.

If you believe in yourself, you are immune to criticism and negative self-talk.

If you believe people care about you, you’re never lonesome.

If you believe in your team, there’s always a way.

If you believe in yourself, people believe in you.  And like compound interest, the cycle builds on itself.

Image credit – Joe Shlabotnik

If you don’t have a problem, there’s no problem. There are no resources without a problem and certainly no focus or momentum.  If you don’t know your problem, stop.  Take time to define your problem using a single page.  Make a sketch or make a block diagram but make it clear.  Make it so the problem description stands on its own. After you’ve defined your problem and someone calls it an “opportunity”, walk away because they can’t help you.  Taking advantage of opportunities is optional, but solving problems is mission critical.  No one worth their salt works on opportunities.  Rock stars solve problems.

After you’ve gnawed on a problem for a month and it hasn’t given in, what do you do?  When you’ve thrown everything at a problem and it still stands tall, what do you do?  When you’ve tried all your tricks and the intractable problem is still blocking an already overdue product launch, what do you do?  What you do is find someone who is unafraid trade an intractable problem for a solvable one, someone who will courageously give ground with the hope of opening up new design space, someone who will unabashedly take an anti-conventional (and hopefully controversial) approach.  What you do is find a rock star.

Intractable problems are not usually intractable; rather, intractable problems are either poorly-defined problems or are the wrong problem altogether.  Either way, it takes someone with courage, usually an outsider, to redefine the problem or see it differently.  But because of pride, an outsider can be brought in only after the team has exhausted all other possibilities.  Unless there’s a problem with the problem solving team (they can’t solve the problem), there’s no problem.  And without a problem, the team won’t accept help from an outsider.

At the rodeo when the cowboy is bucked off the raging bull, the cowboy runs away from the bull but the rodeo clown runs toward the bull to distract it.  Like the rodeo clown, the problem solving rock star runs toward raging problems at full tilt.  The rock star puts it all on the line as she grabs the problem by the scruff of the neck, wrestles it to the ground and hog ties it.  There’s no shyness, just well-practiced technique wrapped in implicit knowledge.  With courage and a cloud of dust, it’s no-holds-barred problem solving until the problem gives it up. Nothing is sacred, no assumptions go unchallenged, and no details are too small to ignore.  Like rodeo clowns, rock stars know their work looks funny from the outside, but they don’t care.  All they care about is solving the problem at hand. Right here, right now.

Before your next intractable problem, take a minute to scan your organization for the special people who have the courage to run toward even the most difficult problems.  Don’t be fooled by titles, positional power or how they dress.  Look deeply because like rodeo clowns, your magical problem solvers may not look the part on the outside.

Image credit – Ed Schipul

At the most basic level, business is about allocating resources to the best projects and executing those projects well.  Said another way, business is about deciding what to work on and then working effectively.  But how to go about deciding what to work on?  Here is a cascade of questions to start you on your journey.

What are your company’s guiding principles?  Why does it exist? How does it want to go about its life?   These questions create context from which to answer the questions that follow.  Once defined, all your actions should align with your context.

How has the business environment changed? This is a big one.  Everything is impermanent.  Change is the status quo.  What worked last time won’t work this time.  Your success is your enemy because it stunts intentions to work on new things.  Define new lines of customer goodness your competitors have developed; define how their technologies have increased performance; search YouTube to see the nascent technologies that will displace you; put yourself two years in the future where your customers will pay half what they pay today.  These answers, too, define the context for the questions that follow.

What are you working on? Define your fully-staffed projects. Distill each to a single page. Do they provide new customer value?  Are the projects aligned with your company’s guiding principles? For those that don’t, stop them.  How do your fully-staffed projects compare to the trajectory of your competitors’ offerings?  For those that compare poorly, stop them.

For projects that remain, do they meet your business objectives?  If yes, put your head down and execute.  If no, do you have better projects?  If yes, move the freed up resources (from the stopped projects) onto the new projects.  Do it now.  If you don’t have better projects, find some.  Use lines of evolution for technological systems to figure out what’s next, define new projects and move the resources.  Do it now.

The best leading indicator of innovation is your portfolio of fully-staffed projects.  Where other companies argue and complain about organizational structure, move your best resources to your best projects and execute.  Where other companies use politics to trump logic, move your best resources to your best projects and execute.  Where other successful companies hold on to tired business models and do-what-we-did-last-time projects, move your best resources to your best projects and execute.

Be ruthless with your projects.  Stop the bad ones and start some good ones. Be clear about what your projects will deliver – define the novel customer value and the technical work to get there.  Use one page for each.  If you can’t define the novel customer value with a simple cartoon, it’s because there is none.  And if you can’t define how you’ll get there with a hand sketch, it’s because you don’t know how.

Define your company’s purpose and use that to decide what to work on.  If a project is misaligned, kill it. If a project is boring, don’t bother.  If it’s been done before, don’t do it.  And if you know how it will go, do something else.

If you’re not changing, you’re dying.

Image credit – David Flam

In strategic planning there’s a strong forcing function that causes the organization to converge on a singular, company-wide approach.  While this convergence can be helpful, when it’s force is absolute it stifles new ideas.  The result is an operating plan that incrementally improves on last year’s work at the expense of work that creates new businesses, sells to new customers and guards against the dark forces of disruptive competition.  In times of change convergence must be tempered to yield a bit of diversity in the approach.  But for diversity to make it into the strategic plan, dissent must be an integral (and accepted) part of the planning process.  And to inject meaningful diversity the dissenting voice must be as load as the voice of convergence.

It’s relatively easy for an organization to come to consensus on an idea that has little uncertainty and marginal upside.  But there can be no consensus, but on an idea with a high degree of uncertainty even if the upside is monumental.  If there’s a choice between minimizing uncertainty and creating something altogether new, the strategic process is fundamentally flawed because the planning group will always minimize uncertainty.  Organizationally we are set up to deliver certainty, to make our metrics and meet our timelines.  We have an organizational aversion to uncertainty, and, therefore, our organizational genetics demand we say no to ideas that create new business models, new markets and new customers.  What’s missing is the organizational forcing function to counterbalance our aversion to uncertainty with a healthy grasping of it.  If the company is to survive over the next 20 years, uncertainty must be injected into our organizational DNA. Organizationally, companies must be restructured to eliminate the choice between work that improves existing products/services and work that creates altogether new markets, customers, products and services.

When Congress or the President wants to push their agenda in a way that is not in the best long term interest of the country, no one within the party wants to be the dissenting voice. Even if the dissenting voice is right and Congress and the President are wrong, the political (career) implications of dissent within the party are too severe.  And, organizationally, that’s why there’s a third branch of government that’s separate from the other two.  More specifically, that’s why Justices of the Supreme Court are appointed for life.  With lifetime appointments their dissenting voice can stand toe-to-toe with the voice of presidential and congressional convergence.  Somehow, for long-term survival, companies must find a way to emulate that separation of power and protect the work with high uncertainty just as the Justices protect the law.

The best way I know to protect work with high uncertainty is to create separate organizations with separate strategic plans, operating plans and budgets.  In that way, it’s never a decision between incremental improvement and discontinuous improvement.  The decision becomes two separate decisions for two separate teams: Of the candidate projects for incremental improvement, which will be part of team A’s plan? And, of the candidate projects for discontinuous improvement, which will become part of team B’s plan?

But this doesn’t solve the whole challenge because at the highest organizational level, the level that sits above Team A and B, the organizational mechanism for dissent is missing. At this highest level there must be healthy dissent by the board of directors.  Meaningful dissent requires deep understanding of the company’s market position, competitive landscape, organizational capability and capacity, the leading technology within the industry (the level, completeness and maturity), the leading technologies in adjacent industries and technologies that transcend industries (i.e., digital).  But the trouble is board members cannot spend the time needed to create deep understanding required to formulate meaningful dissent.  Yes, organizationally the board of directors can dissent without reprisal, but they don’t know the business well enough to dissent in the most meaningful way.

In medieval times the jester was an important player in the organization.  He entertained the court but he also played the role of the dissenter.  Organizationally, because the king and queen expected the jester to demonstrate his sharp wit, he could poke fun at them when their ideas didn’t hang together.  He could facilitate dissent with a humorous play on a deadly serious topic.  It was delicate work, as one step too far and the jester was no more.  To strike the right balance the jester developed deep knowledge of the king, queen and major players in the court.  And he had to know how to recognize when it was time to dissent and when it was time to keep his mouth shut.  The jester had the confidence of the court, knew the history and could see invisible political forces at play.  The jester had the organizational responsibility to dissent and the deep knowledge to do it in a meaningful way.

Companies don’t need a jester, but they do need a T-shaped person with broad experience, deep knowledge and the organizational status to dissent without reprisal.  Maybe this is a full time board member or a hired gun that works for the board (or CEO?), but either way they are incentivized to dissent in a meaningful way.

I don’t know what to call this new role, but I do know it’s an important one.

Image credit – Will Montague

Once you have a project to work on, it’s always a challenge to choose the first task.  And once finished with the first task, the next hardest thing is to figure out the next next task.

Two words to live by: Critical Path.

By definition, the next task to work on is the next task on the critical path.  How do you tell if the task is on the critical path?  When you are late by one day on a critical path task, the project, as a whole, will finish a day late.  If you are late by one day and the project won’t be delayed, the task is not on the critical path and you shouldn’t work on it.

Rule 1: If you can’t work the critical path, don’t work on anything.

Working on a non-critical path task is worse than working on nothing.  Working on a non-critical path task is like waiting with perspiration.  It’s worse than activity without progress.  Resources are consumed on unnecessary tasks and the resulting work creates extra constraints on future work, all in the name of leveraging the work you shouldn’t have done in the first place.

How to spot the critical path? If a similar project has been done before, ask the project manager what the critical path was for that project.  Then listen, because that’s the critical path.  If your project is similar to a previous project except with some incremental newness, the newness is on the critical path.

Rule 2: Newness, by definition, is on the critical path.

But as the level of newness increases, it’s more difficult for project managers to tell the critical path from work that should wait.  If you’re the right project manager, even for projects with significant newness, you are able to feel the critical path in your chest.  When you’re the right project manager, you can walk through the cubicles and your body is drawn to the critical path like a divining rod.   When you’re the right project manager and someone in another building is late on their critical path task, you somehow unknowingly end up getting a haircut at the same time and offering them the resources they need to get back on track.  When you’re the right project manager, the universe notifies you when the critical path has gone critical.

Rule 3: The only way to be the right project manager is to run a lot of projects and read a lot.  (I prefer historical fiction and biographies.)

Not all newness is created equal.  If the project won’t launch unless the newness is wrestled to the ground, that’s level 5 newness. Stop everything, clear the decks, and get after it until it succumbs to your diligence.  If the product won’t sell without the newness, that’s level 5 and you should behave accordingly.  If the newness causes the product to cost a bit more than expected, but the project will still sell like nobody’s business, that’s level 2.  Launch it and cost reduce it later.  If no one will notice if the newness doesn’t make it into the product, that’s level 0 newness. (Actually, it’s not newness at all, it’s unneeded complexity.)  Don’t put in the product and don’t bother telling anyone.

Rule 4: The newness you’re afraid of isn’t the newness you should be afraid of.

A good project plan starts with a good understanding of the newness.  Then, the right project work is defined to make sure the newness gets the attention it deserves.  The problem isn’t the newness you know, the problem is the unknown consequence of newness as it ripples through the commercialization engine. New product functionality gets engineering attention until it’s run to ground.  But what if the newness ripples into new materials that can’t be made or new assembly methods that don’t exist?  What if the new materials are banned substances?  What if your multi-million dollar test stations don’t have the capability to accommodate the new functionality?  What if the value proposition is new and your sales team doesn’t know how to sell it?  What if the newness requires a new distribution channel you don’t have? What if your service organization doesn’t have the ability to diagnose a failure of the new newness?

Rule 5: The only way to develop the capability to handle newness is to pair a soon-to-be great project manager with an already great project manager. 

It may sound like an inefficient way to solve the problem, but pairing the two project managers is a lot more efficient than letting a soon-to-be great project manager crash and burn.  After an inexperienced project manager runs a project into the ground, what’s the first thing you do?  You bring in a great project manager to get the project back on track and keep them in the saddle until the product launches.  Why not assume the wheels will fall off unless you put a pro alongside the high potential talent?

Rule 6: When your best project managers tell you they need resources, give them what they ask for.

If you want to deliver new value to new customs there’s no better way than to develop good project managers.  A good project manager instinctively knows the critical path; they know how the work is done; they know to unwind situations that needs to be unwound; they have the personal relationships to get things done when no one else can; because they are trusted, they can get people to bend (and sometimes break) the rules and feel good doing it; and they know what they need to successfully launch the product.

If you don’t know your critical path, you don’t know very much.  And if your project managers don’t know the critical path, you should stop what you’re doing, pull hard on the emergency break with both hands and don’t release it until you know they know.

Image credit – Patrick Emerson

How did you get to where you are?  Was it a series of well-thought-out decisions or a million small, non-decisions that stacked up while you weren’t paying attention? Is this where you thought you’d end up?  What do you think about where you are?

It takes great discipline to make time to evaluate your life’s trajectory, and with today’s pace it’s almost impossible.  Every day it’s a battle to do more than yesterday.  Nothing is good enough unless it’s 10% better than last time, and once it’s better, it’s no longer good enough.  Efficiency is worked until it reaches 100%, then it’s redefined to start the game again.  No waste is too small to eliminate. In business there’s no counterbalance to the economists’ false promise of never-ending growth, unless you provide it for yourself.

If you make the time, it’s easy to plan your day and your week. But if you don’t make the time, it’s impossible.  And it’s the same for the longer term – if you make the time to think about what you want to achieve, you have a better chance of achieving it – but it’s more difficult to make the time.  Before you can make the time to step back and take look at the landscape, you’ve got to be aware that it’s important to do and you’re not doing it.

Providing yourself the necessary counterbalance is good for you and your family, and it’s even better for business.  When you take a step back and slow your pace from sprint to marathon, you are happier and healthier and your work is better.  When scout the horizon and realize you and your work are aligned, you feel better about the work and, therefore, you feel better about yourself.  You’re a better person, partner and parent.  And your work is better.  When the work fits, everything is better.

Sometimes, people know their work doesn’t fit and purposefully don’t take a step back because it’s too scary to acknowledge there’s a problem.  But burying your head doesn’t fix things.  If you know you’re out of balance, the best thing to do is admit it and start a dialog with yourself and your boss.  It won’t get better immediately, but you’ll feel better immediately.  But most of the time, people don’t make time to take a step back because of the blistering pace of the work.  There’s simply no time to think about the future.  What’s missing is a weapon to battle the black arts of productivity and accountability.

The only thing powerful enough to counterbalance the forces of darkness is the very weapon we use to create the disease of hyper-productivity – the shared calendar (MS Calendar, Google Calendar).  Open up the software, choose your day, choose your time and set up a one hour weekly meeting with yourself.  Attendees: you.  Agenda: take a couple deep breaths, relax and think.  Change your settings so no one can see the meeting title and agenda and choose the color that makes people think the meeting is off-site.  With your time blocked, you now have a reason to say no to other meetings.  “Sorry, I can’t attend. I have a meeting.”

This simple mechanism is all you need.

No more excuses.  Make the time for yourself.  You’re worth it.

image credit :jovian (image modified)

If you know what to do, do it.  But if you always know what to do, do something else.  There’s no excitement in turning the crank every-day-all-day, and there’s no personal growth.  You may be getting glowing reviews now, but when your process is documented and becomes standard work, you’ll become one of the trivial many that follow your perfected recipe, and your brain will turn soggy.

If you want to do the same things more productively, do continuous improvement.  Look at the work and design out the waste.  I suggest you look for the waiting and eliminate it.  (One hint – look for people or parts queueing up and right in front of the pile you’ll find the waste maker.)  But if you always eliminate waste, do something else.  Break from the minimization mindset and create something new.  Maximize something. Blow up the best practice or have the courage to obsolete your best work.  In a sea of continuous improvement, be the lighthouse of doing new.

When you do something for the first time, you don’t know how to do it. It’s scary, but that’s just the feeling you want.  The cold feeling in your chest is a leading indicator of personal growth.  (If you don’t have a sinking feeling in your gut, see paragraph 1.) But organizations don’t make it easy to do something for the first time.  The best approach is to start small.  Try small experiments that don’t require approval from a budget standpoint and are safe to fail.  Run the experiments under the radar and learn in private.  Grow your confidence in yourself and your thinking.  After you have some success, show your results to people you trust.  Their input will help you grow.  And you’ll need every bit of that personal growth because to staff and run a project to bring your new concept to life you’ll need resources.  And for that you’ll need to dance with the most dangerous enemy of doing new things – the deadly ROI calculation.

The R is for return.  To calculate the return for the new concept you need to know: how many you’ll sell, how much you’ll sell them for, how much it will cost, and how well it will work.  All this must be known BEFORE resources can be allocated. But that’s not possible because the new thing has never been done before.  Even before talking about investment (I), the ROI calculation makes a train wreck of new ideas.  To calculate investment, you’ve got to know how many person-hours will be needed, the cost of the materials to make the prototypes and the lab resources needed for testing.  But that’s impossible to know because the work has never been done before.  The ROI is a meaningless calculation for new ideas and its misapplication has spelled death for more good ideas than anything else known to man.

Use the best practice and standardize the work. There’s immense pressure to repeat what was done last time because our companies prefer incremental growth that’s predictable over unreasonable growth that’s less certain.  And add to that the personal risk and emotional discomfort of doing new things and it’s a wonder how we do anything new at all.

But magically, new things do bubble up from the bottom. People do find the courage to try things that obsolete the business model and deliver new lines of customer goodness.  And some even manage survive the run through the ROI gauntlet.  With odds stacked against them, your best people push through their fears cut through the culture of predictability.

Imagine what they will do when you demand they do new work, give them the tools, time and training to do it, and strike the ROI calculation from our vocabulary.

Image credit – Tony Sergo

When the mainstream products become tired, there’s incentive to replace it, but while sales are good there’s no compelling reason to obsolete your best work.  Things that matter start from things that no longer matter.

The gestation period for a novel idea to transition to viable technology then to a winning product and the processes to bring it market is longer than anyone wants to admit.  If you haven’t done it before it takes twice as long as you think and three times longer than you want.  If you stomp on the accelerator once there’s consensus you should, you waited too long.

There’s a simple way to tell it’s time to accelerate. When the status quo sets the cruise control to “coast”, it’s time.  When new there’s no time to work on new concepts, that’s coasting.  When ROI analyses are required for most everything, that’s coasting.  When forward-looking work is cut and cost reduction work is accelerated, that’s a sure sign of coasting.

As soon as you recognize coasting, it’s time to circle the wagons and create an acceleration plan. It’s not across-the-board acceleration, nor is it founded on people working harder or taking on more projects.  The plan starts with a business objective and a commitment to add resources to speed things up.  If the plan isn’t tied tightly to an important business objective it will miss the mark, and if incremental resources are not applied to the work, it won’t accelerate.

Here’s a rule – if projects and resources don’t change, you haven’t changed anything.

When you can feel the low pressure system in your body and can smell the storm brewing over the horizon, you have an obligation to do something about it.  But moving resources and starting projects at the expense of stopping others is emotionally charged work, and the successful organization will reject these changes at every turn.  And everyone will think there’s no need to change, but they’ll be wrong.

It’s will be tough going, but your instincts are good and intuition is on-the-mark – there is a storm brewing over the horizon. Push through the discomfort, push through the fear, push through the self-doubt.

It’s time to believe in yourself.  It’s the only thing powerful enough to make a difference.

Image credit – Chris Kim