Shipulski On Design

Archive for the ‘Problems’ Category

When you are stuck, often the problems you can describe are not the problems that are in the way.

The problems you solved last time make it more difficult to see new problems this time.

The problems you know of are not the problem.

When you have no problems, you have big problems.

When you have no problem, there is no way to justify additional resources.

When you have no problem, you better finish on time.

When you’re stuck on a problem, make it worse and solve it by doing the opposite.

Problems are not bad, even though bringing them to everyone’s attention may be bad for your career.

And if talking about problems is bad for your career, you are working at the wrong company.

Until you can explain the problem in plain language, you do not understand it.

And when you do not understand a problem, you can’t solve it.

Solutions start with a problem.

Two questions to ask: Where is the problem and when does it occur?

Problems are solved with microscopes and not telescopes. Get close to the problem.

Your problem is not new.  Someone has solved it in a different application, context, or product.

There are at least three ways to solve a problem: before it occurs, while it occurs, or after it occurs,

Sometimes solving a difficult problem requires the generation of an easily solvable problem. So be it.

Problems are more powerful than opportunities.  Call them by their name.

Because without problems, there can be no solutions.

Image credit – Andy Morffew

When “it’s impossible” it means it “cannot be done.”  But maybe “impossible” means “We don’t yet know how to do it.” Or “We don’t yet know if others have done it before.”

What does it take to transition from impossible to newly possible? What must change to move from the impossible to the newly possible?

Context-Specific Impossibility. When something works in one industry or application but doesn’t work in another, it’s impossible in that new context.  But usually, almost all the elements of the system are possible and there are one or two elements that don’t work due to the new context.  There’s an entire system that’s blocked from possibility due to the interaction between one or two system elements and an environmental element of the new context.  The path to the newly possible is found in those tightly-defined interactions.   Ask yourself these questions: Which system elements don’t work and what about the environment is preventing the migration to the newly possible?  And let the intersection focus your work.

History-Specific Impossibility.  When something didn’t work when you tried it a decade ago, it was impossible back then based on the constraints of the day.  And until those old constraints are revisited, it is still considered impossible today.  Even though there has been a lot of progress over the last decades, if we don’t revisit those constraints we hold onto that old declaration of impossibility.  The newly possible can be realized if we search for new developments that break the old constraints. Ask yourself: Why didn’t it work a decade ago? What are the new developments that could overcome those problems?  Focus your work on that overlap between the old problems and the new developments.

Emotionally-Specific Impossibility. When you believe something is impossible, it’s impossible.  When you believe it’s impossible, you don’t look for solutions that might birth the newly possible.  Here’s a rule: If you don’t look for solutions, you won’t find them. Ask yourself: What are the emotions that block me from believing it could be newly possible? What would I have to believe to pursue the newly possible?  I think the answer is fear, but not the fear of failure.  I think the fear of success is a far likelier suspect. Feel and acknowledge the emotions that block the right work and do the right work.  Feel the fear and do the work.

The newly possible is closer than you think. The constraints that block the newly possible are highly localized and highly context-specific. The history that blocks the newly possible is no longer applicable, and it’s time to unlearn it.  Discover the recent developments that will break the old constraints.  And the emotions that block the newly possible are just that – emotions.  Yes, it feels like the fear will kill you, but it only feels like that.  Bring your emotions with you as you do the right work and generate the newly possible.

image credit – gfpeck

If you see something that matters, say something.

If you say something and nothing happens, you have a choice – bring it up again, do something, or let it go.

Bring it up again when you think your idea was not understood. And if it’s still not understood after the second try, bring it up a third time.  After three unsuccessful tries, stop bringing it up.

Now your choice is to do something or let it go.

Do something to help people see your idea differently.  If it’s a product or technology, build a prototype and show people.  This makes the concept more real and facilitates discussion that leads to new understanding and perspectives.  If it’s a new value proposition, create a one-page sales tool that defines the new value from the customers’ perspective and show it to several customers.  Make videos of the customers’ reactions and show them to people that matter. The videos let others experience the customers’ reactions first-hand and first-hand customer feedback makes a difference. If is a new solution to a problem, make a prototype of the solution and show it to people that have the problem.  People with problems react well to solutions that solve them.

When people see you invest time to make a prototype or show a concept to customers, they take you and your concept more seriously.

If there’s no real traction after several rounds of doing something, let it go. Letting it go releases you from the idea and enables you to move on to something better.  Letting it go allows you to move on.  Don’t confuse letting it go with doing nothing.  Letting it go is an action that is done overtly.

The number of times to bring things up is up to you.  The number of prototypes to build is up to you.  And the sequence is up to you.  Sometimes it’s right to forgo prototypes and customer visits altogether and simply let it go.

But don’t worry.  Because it matters to you, you’ll figure out the best way to move it forward.  Follow your instincts and don’t look back.

Image credit – Peter Addor

The projects you choose define the problems you solve.

The problems you choose to solve define the novel value delivered to the customer.

The people you choose to run the projects set the character of the projects.

The choice of the projects’ character defines how the people feel about working on the projects.

How people choose to feel about working on the projects influences the character of the projects.

The people on the projects choose how the problems are solved.

How people choose to solve problems defines how well the problems are solved.

The choice around how well problems are solved sets the level of goodness delivered to the customer.

The level of goodness you choose to deliver to the customer governs the incremental revenue you create.

It doesn’t seem right that the amount of incremental revenue is a choice.

But, when you choose the right projects and the right people to run them and you choose the right problems and the right people to solve them, incremental revenue becomes your choice.

image credit — officallychaz

You can solve problems that reduce the material costs of your products.

You can solve problems that reduce the number of people that work at your company.

You can solve problems that save your company money.

You can solve problems that help your customers make progress.

You can solve problems that make it easier for your customers to buy from you.

You can solve too many small problems and too few big problems.

You can solve problems that ripple profits through your whole organization.

You can solve local problems.

You can solve problems that obsolete your best products.

You can solve problems that extend and defend your existing products.

You can solve problems that spawn new businesses.

You can solve the wrong problems.

You can solve problems before their time or after it is too late.

You can solve problems that change your company or block it from change.

You are defined by the problems you solve.  So, which type of problems do you solve and how do you feel about that?

Image credit – Maureen Barlin

When there’s a disagreement, listen before you talk.  And if that doesn’t work, listen more. With this approach, disagreement cannot blossom into a problem.

When there’s a decision to be made, make it.  There are problems with any decision you make, and you might as well learn them as soon as you can.

When there’s a change coming, get people together and talk about what’s coming. One thing to remember – the talking you do before the change is much more meaningful than the talking after the change causes problems.

When an important project is behind schedule, pause the project.  Nothing causes dialog, problem-solving, and movement of resources like pausing an important project.

When person A says one thing to person B and another to person C, call a meeting with A, B, and C and within fifteen minutes the source of the problem will be apparent to all.

When someone doesn’t do what they said they’d do, send them an email asking when they’ll do it.  Then, at the same time every week, “reply all” to your email and ask them when they’ll do it.  That way, they get to see the ever-growing, time-stamped record of their problematic non-performance.

When there’s no owner of the problem, there can be no solution.  And that’s a big problem.

When it’s your problem, solve it.

When someone tries to give you their problem, don’t take it.  Like any gift, if you don’t accept it, the would-be giver still owns it.

When there are no problems, there can be no learning.

Image credit — Rob Oo

X: We need to decrease the time to market for our new products.

Me: So, you want to decrease the time it takes to go from an idea to a commercialized product?

X: Yes.

Me: Okay.  That’s pretty easy.  Here’s my idea.  Put some new stickers on the old product and relaunch it.  If we change the stickers every month, we can relaunch the product every month.  That will reduce the time to market to one month.  The metrics will go through the roof and you’ll get promoted.

X: That won’t work.  The customers will see right through that and we won’t sell more products and we won’t make more money.

Me: You never said anything about making more money.  You said you wanted to reduce the time to market.

X: We want to make more money by reducing time to market.

Me: Hmm.  So, you think reducing time to market is the best way to make more money?

X: Yes. Everyone knows that.

Me: Everyone?  That’s a lot of people.

X: Are you going to help us make more money by reducing time to market?

Me: I won’t help you with both.  If you had to choose between making more money and reducing time to market, which would you choose?

X: Making money, of course.

Me: Well, then why did you start this whole thing by asking me for help improving time to market?

X: I thought it was the best way to make more money.

Me: Can we agree that if we focus on making more money, we have a good chance of making more money?

X: Yes.

Me:  Okay.  Good.  Do you agree we make more money when more customers buy more products from us?

X: Everyone knows that.

Me:  Maybe not everyone, but let’s not split hairs because we’re on a roll here.  Do you agree we make more money when customers pay more for our products?

X: Of course.

Me: There you have it.  All we have to do is get more customers to buy more products and pay a higher price.

X: And you think that will work better than reducing time to market?

Me: Yes.

X: And you know how to do it?

Me: Sure do.  We create new products that solve our customers’ most important problems.

X: That’s totally different than reducing time to market.

Me: Thankfully, yes.  And far more profitable.

X: Will that also reduce the time to market?

Me: I thought you said you’d choose to make more money over reducing time to market. Why do you ask?

X: Well, my bonus is contingent on reducing time to market.

Me: Listen, if the previous new product development projects took two years, and you reduce the time to market to one and half years, there’s no way for you to decrease time to market by the end of the year to meet your year-end metrics and get your bonus.

X: So, the metrics for my bonus are wrong?

Me: Right.

X: What should I do?

Me: Let’s work together to launch products that solve important customer problems.

X:  And what about my bonus?

Me: Let’s not worry about the bonus.  Let’s worry about solving important customer problems, and the bonuses will take care of themselves.

Image credit — Quinn Dombrowski

X: Me: format stolen from @swardley.  Thank you, Simon.

X: Of the pool of candidate new product development projects, which project should we do first?

Me: Let’s do the one that makes us the most money.

X: Which project will make the most money?

Me: The one where the most customers buy the new product, pay a reasonable price, and feel good doing it.

X: And which one is that?

Me: The one that solves the most significant problem.

X: Oh, I know our company’s most significant problem.  Let’s solve that one.

Me: No. Customers don’t care about our problems, they only care about their problems.

X: So, you’re saying we should solve the customers’ problem?

Me: Yes.

X: Are you sure?

Me: Yes.

X: We haven’t done that in the past. Why should we do it now?

Me: Have your previous projects generated revenue that met your expectations?

X: No, they’ve delivered less than we hoped.

Me: Well, that’s because there’s no place for hope in this game.

X: What do you mean?

Me: You can’t hope they’ll buy it.  You need to know the customers’ problems and solve them.

X: Are you always like this?

Me: Only when it comes to customers and their problems.

image credit: Kyle Pearce

Nothing happens until the pain caused by a problem is greater than the pain of keeping things as they are.

Problems aren’t bad for business.  What’s bad for business is failing to acknowledge them.

The consternation that comes from the newly-acknowledged problem is the seed from which the solution grows.

There can be no solution until there’s a problem.

When the company doesn’t have a big problem, it has a bigger problem – complacency.

If you want to feel anxious about something, feel anxious that everything is going swimmingly.

Successful companies tolerate problems because they can.

Successful companies that tolerate their problems for too long become unsuccessful companies.

What happens to people in your company that talk about big problems?  Are they celebrated, ignored, or ostracized? And what behavior does that reinforce?  And how do you feel about that?

When everyone knows there’s a problem yet it goes unacknowledged, trust erodes.

And without trust, you don’t have much.

If you know the right answer, you’re working on an old problem or you’re misapplying your experience.

If you are 100% sure how things will turn out, let someone else do it.

If there’s no uncertainty, there can be no learning.

If there’s no learning, your upstart competitors are gaining on you.

If you don’t know what to do, you’ve started the learning cycle.

If you add energy to your business model and it delivers less output, it’s time for a new business model.

If you wait until you’re sure you need a new business model, you waited too long.

Successful business models outlast their usefulness because they’ve been so profitable.

When there’s a project with a 95% chance to increase sales by 3%, there’s no place for a project with a 50% chance to increase sales by 100%.

When progress has slowed, maybe the informal networks have decided slower is faster.

If there’s something in the way, but you cannot figure out what it is, it might be you.

“A bouquet of wilting adapters” by rexhammock is licensed under CC BY-SA 2.0.

Clearing a logjam is not about increasing the force of the water.  It’s about moving one log out of the way, watching what happens, and choosing the next log to move.

Crossing a raging river is not about pushing against the current.  It’s about seeing what’s missing and using logs to build a raft.

Trekking across the tundra after crossing the raging river is not about holding onto the logs that helped you cross. It’s about seeing what’s not needed and leaving the raft by the river.

The trick is to know when to move the logs, when to use them to build a raft, and when to leave them behind.

Image credit: “Log Jam Mural _ Stillwater MN” by Kathleen Tyler Conklin is licensed under CC BY 2.0.