Archive for the ‘Culture’ Category

Battling the Dark Arts of Productivity and Accountability

warlockHow did you get to where you are?  Was it a series of well-thought-out decisions or a million small, non-decisions that stacked up while you weren’t paying attention? Is this where you thought you’d end up?  What do you think about where you are?

It takes great discipline to make time to evaluate your life’s trajectory, and with today’s pace it’s almost impossible.  Every day it’s a battle to do more than yesterday.  Nothing is good enough unless it’s 10% better than last time, and once it’s better, it’s no longer good enough.  Efficiency is worked until it reaches 100%, then it’s redefined to start the game again.  No waste is too small to eliminate. In business there’s no counterbalance to the economists’ false promise of never-ending growth, unless you provide it for yourself.

If you make the time, it’s easy to plan your day and your week. But if you don’t make the time, it’s impossible.  And it’s the same for the longer term – if you make the time to think about what you want to achieve, you have a better chance of achieving it – but it’s more difficult to make the time.  Before you can make the time to step back and take look at the landscape, you’ve got to be aware that it’s important to do and you’re not doing it.

Providing yourself the necessary counterbalance is good for you and your family, and it’s even better for business.  When you take a step back and slow your pace from sprint to marathon, you are happier and healthier and your work is better.  When scout the horizon and realize you and your work are aligned, you feel better about the work and, therefore, you feel better about yourself.  You’re a better person, partner and parent.  And your work is better.  When the work fits, everything is better.

Sometimes, people know their work doesn’t fit and purposefully don’t take a step back because it’s too scary to acknowledge there’s a problem.  But burying your head doesn’t fix things.  If you know you’re out of balance, the best thing to do is admit it and start a dialog with yourself and your boss.  It won’t get better immediately, but you’ll feel better immediately.  But most of the time, people don’t make time to take a step back because of the blistering pace of the work.  There’s simply no time to think about the future.  What’s missing is a weapon to battle the black arts of productivity and accountability.

The only thing powerful enough to counterbalance the forces of darkness is the very weapon we use to create the disease of hyper-productivity – the shared calendar (MS Calendar, Google Calendar).  Open up the software, choose your day, choose your time and set up a one hour weekly meeting with yourself.  Attendees: you.  Agenda: take a couple deep breaths, relax and think.  Change your settings so no one can see the meeting title and agenda and choose the color that makes people think the meeting is off-site.  With your time blocked, you now have a reason to say no to other meetings.  “Sorry, I can’t attend. I have a meeting.”

This simple mechanism is all you need.

No more excuses.  Make the time for yourself.  You’re worth it.

image credit :jovian (image modified)

The Yin and Yang of Work

yin and yangDo good work and people will notice.  Do work to get noticed and people will notice that too.

Try to do good work and you’ll get ahead. Try to get ahead and you won’t.

If the work feels good while you’re doing it, it’s good work.  If it doesn’t, it’s not.

If you watch the clock while you work, that says nothing about the clock.

When you surf the web at work, you’re not working.  When you learn from blog posts, podcasts and TED talks, you are.

Using social media at work is good for business, except when it isn’t.

When you feel you don’t have the authority, you don’t.  If you think you need authority, you shouldn’t.

When people seek your guidance you have something far more powerful than authority, you have trust.

Don’t pine for authority, earn the right to influence.

Influence is to authority as trust is to control.

Personal relationships are more powerful than org charts.  Work the relationships, not the org chart.

There’s no reason to change right up until there’s a good reason.  It may be too late, but at least you’ll have a reason.

Holding on to what you have comes at the expense of creating the future.

As a leader don’t take credit, take responsibility.

And when in doubt, try something.

Image credit — Peter Clark

You probably don’t have an organizational capability gap.

mind the gapThe organizational capability of a company defines its ability to get things done.  If you can’t pull it off, you have an organizational capability problem, or so the traditional thinking goes.

If you don’t have enough people to do the work, and the work is not new, that’s not a capability gap, that’s an organizational capacity gap. Capacity gaps are filled in straightforward ways. 1.) You can hire more people like the ones who do the work today and train them with the people you already have. Or for machines – buy more of the old machines you know and love.  2.) Map the work processes and design out the waste.  Find the piles of paper or long queues and the bottleneck will be right in front.  Figure out how to get more work through bottleneck.  Professional tip – ignore everything but the bottleneck because fixing a non-bottleneck will only make you tired and sweaty and won’t increase throughput.  3.) Move people and machines from the work to create a larger shortfall.  If no one complains, it wasn’t a problem and don’t fix it.  If the complaints skyrocket, use the noise to justify the first or second option.  And don’t let your ego get in the way – bigger teams aren’t better, they’re just bigger.

If your company systematically piles too work on everyone’s plate, you don’t have an organizational capability problem, you have a leadership problem.

If you’re asked to put together a future state organization and define its new capabilities, you don’t have an organizational capability gap.  A capability gap exists only when there’s a business objective that must be satisfied, and a paper exercise to create a future state organization is not a business objective.  Before starting the work, ask for the company’s growth objectives and an explanation of the new work your team will have to do to achieve those objectives.  And ask how much money has been budgeted (and approved) for the future state organization and when you can make the first hire.  This will reduce the urgency of the exercise, and may stop it altogether. And everyone will know there’s no  “organizational capability gap.”

If you’re asked to put together a project plan (with timeline and budget) to create a new technology and present the plan to the CEO next week, you have an organizational capability gap.  If there’s a shortfall in the company’s growth numbers and the VP of business development calls you at home and tells you to put together a plan to create a new market in a new country and present it to her tomorrow, you have an organizational capability gap.  If the VP of sales takes you to a fancy restaurant and asks you to make a napkin sketch of your plan to sell the new product through a new channel, you have an organizational capability gap.

Real organizational capability gaps are rare.  Unless there’s a change, there can be no organizational capability gap.  There can be no gap without a new business deliverable, new technology, new partnership, new product, new market, or new channel.  And without a timeline and an approved budget, I don’t know what you have, but you don’t have organizational capability gap.

Image credit – Jehane

Creating a brand that lasts.

chillinOne of the best ways to improve your brand is to improve your products.  The most common way is to provide more goodness for less cost – think miles per gallon.  Usually it’s a straightforward battle between market leaders, where one claims quantifiable benefit over the other – Ours gets 40 mpg and theirs doesn’t.   And the numbers are tied to fully defined test protocols and testing agencies to bolster credibility.  Here’s the data.  Buy ours

But there’s a more powerful way to improve your brand, and that’s to map your products to reliability.  It’s far a more difficult game than the quantified head-to-head comparison of fuel economy and it’s a longer play, but done right, it’s a lasting play that is difficult to beat.  Run the thought experiment:  think about the brands you associate with reliability.  The brands that come to mind are strong, lasting brands, brands with staying power, brands whose products you want to buy, brands you don’t want to compete against.  When you buy their products you know what you’re going to get.  Your friends tell you stories about their products.

There’s a complete a complete tool set to create products that map to reliability, and they work.  But to work them, the commercialization team has to have the right mindset.  The team must have the patience to formally define how all the systems work and how they interact. (Sounds easy, but it can be painfully time consuming and the level of detail is excruciatingly extreme.)  And they have to be willing to work through the discomfort or developing a common understanding how things actually work. (Sounds like this shouldn’t be an issue, but it is – at the start, everyone has a different idea on how the system works.)  But more importantly, they’ve got to get over the natural tendency to blame the customer for using the product incorrectly and learn to design for unintended use.

The team has got to embrace the idea that the product must be designed for use in unpredictable ways in uncontrolled conditions. Where most teams want to narrow the inputs, this team designs for a wider range of inputs.  Where it’s natural to tighten the inputs, this team designs the product to handle a broader set of inputs.  Instead of assuming everything will work as intended, the team must assume things won’t work as intended (if at all) and redesign the product so it’s insensitive to things not going as planned.  It’s strange, but the team has to design for hypothetical situations and potential problems.  And more strangely, it’s not enough to design for potential problems the team knows about, they’ve got to design for potential problems they don’t know about. (That’s not a typo.  The team must design for failure modes it doesn’t know about.)

How does a team design for failure modes it doesn’t know about? They build a computer-based behavioral model of the system, right down to the nuts, bolts and washers, and they create inputs that represent the environment around the system.  They define what each element does and how it connects to the others in the system, capturing the governing physics and propagation paths of connections. Then they purposefully break the functions using various classes of failure types, run the analysis and review the potential causes.  Or, in the reverse direction, the team perturbs the system’s elements with inputs and, as the inputs ripple through the design, they find previously unknown undesirable (harmful) functions.

Purposefully breaking the functions in known ways creates previously unknown potential failure causes.  The physics-based characterization and the interconnection (interaction) of the system elements generate unpredicted potential failure causes that can be eliminated through design.  In that way, the software model helps find potential failures the team did not know about.  And, purposefully changing inputs to the system, again through the physics and interconnection of the elements, generates previously unknown harmful functions that can be designed out of the product.

If you care about the long-term staying power of your brand, you may want to take a look at TechScan, the software tool that makes all this possible.

Image credit — Chris Ford.

Doing New Work

first rideIf you know what to do, do it.  But if you always know what to do, do something else.  There’s no excitement in turning the crank every-day-all-day, and there’s no personal growth.  You may be getting glowing reviews now, but when your process is documented and becomes standard work, you’ll become one of the trivial many that follow your perfected recipe, and your brain will turn soggy.

If you want to do the same things more productively, do continuous improvement.  Look at the work and design out the waste.  I suggest you look for the waiting and eliminate it.  (One hint – look for people or parts queueing up and right in front of the pile you’ll find the waste maker.)  But if you always eliminate waste, do something else.  Break from the minimization mindset and create something new.  Maximize something. Blow up the best practice or have the courage to obsolete your best work.  In a sea of continuous improvement, be the lighthouse of doing new.

When you do something for the first time, you don’t know how to do it. It’s scary, but that’s just the feeling you want.  The cold feeling in your chest is a leading indicator of personal growth.  (If you don’t have a sinking feeling in your gut, see paragraph 1.) But organizations don’t make it easy to do something for the first time.  The best approach is to start small.  Try small experiments that don’t require approval from a budget standpoint and are safe to fail.  Run the experiments under the radar and learn in private.  Grow your confidence in yourself and your thinking.  After you have some success, show your results to people you trust.  Their input will help you grow.  And you’ll need every bit of that personal growth because to staff and run a project to bring your new concept to life you’ll need resources.  And for that you’ll need to dance with the most dangerous enemy of doing new things – the deadly ROI calculation.

The R is for return.  To calculate the return for the new concept you need to know: how many you’ll sell, how much you’ll sell them for, how much it will cost, and how well it will work.  All this must be known BEFORE resources can be allocated. But that’s not possible because the new thing has never been done before.  Even before talking about investment (I), the ROI calculation makes a train wreck of new ideas.  To calculate investment, you’ve got to know how many person-hours will be needed, the cost of the materials to make the prototypes and the lab resources needed for testing.  But that’s impossible to know because the work has never been done before.  The ROI is a meaningless calculation for new ideas and its misapplication has spelled death for more good ideas than anything else known to man.

Use the best practice and standardize the work. There’s immense pressure to repeat what was done last time because our companies prefer incremental growth that’s predictable over unreasonable growth that’s less certain.  And add to that the personal risk and emotional discomfort of doing new things and it’s a wonder how we do anything new at all.

But magically, new things do bubble up from the bottom. People do find the courage to try things that obsolete the business model and deliver new lines of customer goodness.  And some even manage survive the run through the ROI gauntlet.  With odds stacked against them, your best people push through their fears cut through the culture of predictability.

Imagine what they will do when you demand they do new work, give them the tools, time and training to do it, and strike the ROI calculation from our vocabulary.

Image credit – Tony Sergo

Don’t mentor. Develop young talent.

youre not supposed to look like youre lostYour young talent deserves your attention.  But it’s not for the sake of the young talent, it’s for the survival of your company.

Your young talent understands technology far better than your senior leaders.  And they don’t just know how it works, they know why people use it.  And it’s not just social media.  They know how to code, they know how to prototype (I think the call it hacking, or something like that.) and they know how things fit together.  And they know what’s next.  But they don’t know how to get things done within your organization.

Mentoring isn’t the right word.  It’s a tired word without meaning, and we’ve demonstrated we care about it only from a compliance standpoint and not a content standpoint.  The mentorship checklist – set up regular meetings, meet infrequently without an agenda, lie it die a slow death and then declare compliance.  Nurturing is a better word, but it has connotations of taking care.  Parenting captures the essence of the work, but it doesn’t fit with the language of companies.  But that may not be so bad, because the work doesn’t fit with the operations companies.

In the short term it’s inefficient to spend precious leadership bandwidth on young talent, but in the long run, it’s the only way to go.  Just as the yardwork goes more slowly when your kids help, the next time it’s a bit faster.  But the real benefit, the unquantifiable benefit, is the pure joy of spending time with irreverent, energetic, idealistic young people. Yes, there’s less productivity (fewer leaves raked per hour), but that’s not what it’s about.   There’s growth, increased capability and shared experience that will set up the next lesson.

The biggest mistake is to come up with special “mentorship projects”.  Adding work for the sake of growing talent is wrong on so many levels.  Instead, help them with the work they’re expected to do.  Dig in.  Help them. Contribute to their projects.  Go to their meetings.  Provide technical guidance.  Look ahead for potential problems and tell them they are looming over the horizon.  Let them make the decisions.  Let them choose the path, but run ahead and make sure they negotiate the corner.  If they’re going to make it, let them scoot through without them seeing you.  If they’re going to crash, grab the wheel and negotiate the corner with them.  Then, when things have calmed down, tell them why you stepped in.

Your children watch you.  They watch how you interact with your spouse; they watch how you handle stressful situations; they watch how you treat other children; they listen to what you say to them; they listen to how you say it.  And when the words disagree with the unsaid sentiment, they believe the sentiment.    Your children know you by your actions.  You are transparent to them.  They know everything about you.  They know why you do things and they know what you stand for.  And young talent is no different.

There is nothing more invigorating than a bright, young person willing to dig in and make a difference.  Their passion is priceless.  And as much as you are helping them, they are helping you.  They spark new thinking; they help you see the implicit assumptions you’ve left untested for too long and then naively stomp on them and give you a save-face way to revisit your old thinking.  When the toddler learns to walk, even the grandparents spring to life and spryly support them step-by-step.

Don’t call it parenting, but behave like one.  Take the time to form the close relationships that transcend the generational divide.  Make it personal, because it is.  And when you have too much to do and too little time to invest in young talent, do it anyway.  Do it for them or do it for the company, but do it.

But in the end, do it for the right reason, the selfish reason – because it the best thing for you.

Image credit – mliu92

Step-Wise Learning

staircaseAt every meeting you have a chance to move things forward or hold them back.  When a new idea is first introduced it’s bare-naked.  In its prenatal state, it’s wobbly and can’t stand on its own and is vulnerable to attack. But since it’s not yet developed, it’s impressionable and willing to evolve into what it could be.  With the right help it can go either way – die a swift death or sprout into something magical.

Early in gestation, the most worthy ideas don’t look that way.  They’re ugly, ill-formed, angry or threatening.  Or, they’re playful, silly or absurd.  Depending on your outlook, they can be a member of either camp. And as your outlook changes, they can jump from one camp to the other.  Or, they can sit with one leg in each.  But none of that is about the idea, it’s all about you.  The idea isn’t a thing in itself, it’s a reflection of you. The idea is nothing until you attach your feelings to it.  Whether it lives or dies depends on you.

Are you looking for reasons to say yes or reasons to say no?

On the surface, everyone in the organization looks like they’re fully booked with more smart goals than they can digest and have more deliverables than they swallow, but that’s not the case.  Though it looks like there’s no room for new ideas, there’s plenty of capacity to chew on new ideas if the team decides they want to.  Every team can spare and hour or two a week for the right ideas.  The only real question is do they want to?

If someone shows interest and initiative, it’s important to support their idea.  The smallest acceptable investment is a follow-on question that positively reinforces the behavior.  “That’s interesting, tell me more.” sends the right message.  Next, “How do you think we should test the idea?” makes it clear you are willing to take the next step.  If they can’t think of a way to test it, help them come up with a small, resource-lite experiment.  And if they respond with a five year plan and multi-million dollar investment, suggest a small experiment to demonstrate worthiness of the idea.  Sometimes it’s a thought experiment, sometimes it’s a discussion with a customer and sometimes it’s a prototype, but it’s always small.  Regardless of the idea, there’s always room for a small experiment.

Like a staircase, a series of small experiments build on each other to create big learning.  Each step is manageable – each investment is tolerable and each misstep is survivable – and with each experiment the learning objective is the same: Is the new idea worthy of taking the next step?  It’s a step-wise set of decisions to allocate resources on the right work to increase learning.  And after starting in the basement, with step-by-step experimentation and flight-by-flight investment, you find yourself on the fifth floor.

This is about changing behavior and learning.  Behavior doesn’t change overnight, it changes day-by-day, step-by-step.  And it’s the same for learning – it builds on what was learned yesterday.  And as long at the experiment is small, there can be no missteps.  And it doesn’t matter what the first experiment is all about, as long as you take the first step.

Your team will recognize your new behavior because it respectful of their ideas.  And when you respect their ideas, you respect them.  Soon enough you will have a team that stands taller and runs small experiments on their own.  Their experiments will grow bolder and their learning will curve will steepen.  Then, you’ll struggle to keep up with them, and you’ll have them right where you want them.

image credit — Rob Warde

To make a difference, believe in yourself.

one proud pigWhen the mainstream products become tired, there’s incentive to replace it, but while sales are good there’s no compelling reason to obsolete your best work.  Things that matter start from things that no longer matter.

The gestation period for a novel idea to transition to viable technology then to a winning product and the processes to bring it market is longer than anyone wants to admit.  If you haven’t done it before it takes twice as long as you think and three times longer than you want.  If you stomp on the accelerator once there’s consensus you should, you waited too long.

There’s a simple way to tell it’s time to accelerate. When the status quo sets the cruise control to “coast”, it’s time.  When new there’s no time to work on new concepts, that’s coasting.  When ROI analyses are required for most everything, that’s coasting.  When forward-looking work is cut and cost reduction work is accelerated, that’s a sure sign of coasting.

As soon as you recognize coasting, it’s time to circle the wagons and create an acceleration plan. It’s not across-the-board acceleration, nor is it founded on people working harder or taking on more projects.  The plan starts with a business objective and a commitment to add resources to speed things up.  If the plan isn’t tied tightly to an important business objective it will miss the mark, and if incremental resources are not applied to the work, it won’t accelerate.

Here’s a rule – if projects and resources don’t change, you haven’t changed anything.

When you can feel the low pressure system in your body and can smell the storm brewing over the horizon, you have an obligation to do something about it.  But moving resources and starting projects at the expense of stopping others is emotionally charged work, and the successful organization will reject these changes at every turn.  And everyone will think there’s no need to change, but they’ll be wrong.

It’s will be tough going, but your instincts are good and intuition is on-the-mark – there is a storm brewing over the horizon. Push through the discomfort, push through the fear, push through the self-doubt.

It’s time to believe in yourself.  It’s the only thing powerful enough to make a difference.

Image credit – Chris Kim

There is no failure, there is only learning.

worst parent failsYou’re never really sure how your new project will turn out, unless you don’t try.  Not trying is the only way to guarantee certainty – certainty that nothing good will come of it.

There’s been a lot of talk about creating a culture where failure is accepted.  But, failure will never be accepted, and nor should it be.  Even the failing forward flavor won’t be tolerated.  There’s a skunk-like stink to the word that cannot be cleansed. Failure, as a word, should be struck from the vernacular.

If you have a good plan and you execute it well, there can be no failure.  The plan can deliver unanticipated results, but that’s not failure, that’s called learning.  If the team runs the same experiment three times in a row, that, too, is not failure.  That’s “not learning”.  The not learning is a result of something, and that something should be pursued until you learn its name and address.  And once named, made to go away.

When the proposed plan is reviewed and improved before it’s carried out, that’s not failure.  That’s good process that creates good learning.  If the plan is not reviewed, executed well and generates results less than anticipated, it’s not failure.  You learned your process needs to change. Now it’s time to improve it.

When a good plan is executed poorly, there is no failure. You learned that one of your teams executed in a way that was different than your expectations.  It’s time to learn why it went down as it did and why your expectations were the way they were.  Learning on all fronts, failing on none.

Nothing good can come of using the f word, so don’t use it.  Use “learn” instead.  Don’t embrace failure, embrace learning. Don’t fail early and often, learn early and often. Don’t fail forward (whatever that is), just learn.

With failure there is fear of repercussion and a puckering on all fronts.  With learning there is openness and opportunity.  You choose the words, so choose wisely.

Image credit –  IZATRINI.com

Put your success behind you.

leap of faith

The biggest blocker of company growth is your successful business model.  And the more significant it’s historical success, the more it blocks.

Novelty meaningful to the customer is the life force of company growth.  The easiest novelty to understand is novelty of product function.  In a no-to-yes way, the old product couldn’t do it, but the new one can.  And the amount of seconds it takes for the customer to notice (and in the case of meaningful novelty, appreciate) the novelty is in an indication of its significance.  If it takes three months of using the product, rigorous data collection and a t-test, that’s not good.  If the customer turns on the product and the novelty smashes him in the forehead like a sledgehammer, well, that’s better.

It’s difficult to create a product with meaningful novelty.  Engineers know what they know, marketers know what they market, and the salesforce knows how to sell what they sell.  And novelty cuts across their comfort.  The technology is slightly different, the marketing message diverges a bit, and the sales argument must be modified.  The novelty is driven by the product and the people respond accordingly.  And, the new product builds on the old one so there’s familiarity.

Where injecting novelty into the product is a challenge, rubbing novelty on the business model provokes a level 5 pucker.  Nothing has the stopping power of a proposed change to the business model.  Novelty in the product is to novelty in the business model as lightning is to lightning bug – they share a word, but that’s it.

Novelty in the product is novelty of sheet metal, printed circuit boards and software.  Novelty in the business model is novelty in how people do their work and novelty in personal relationships.  Novelty in the product banal, novelty in the business model is personal.

No tools or best practices can loosen the pucker generated by novelty in the business model.  The tired business model has been the backplane of success for longer than anyone can remember.  The long-in-the-tooth model has worn deep ruts of success into the organization.  Even the all-powerful Lean Startup methodology can’t save you.

The healing must start with an open discussion about the impermanence of all things, including the business model.  The most enduring radioactive element has a half-life, and so does the venerable business model, even the most successful.

Where novelty in the product is technical, novelty in the business model is emotional. And that’s what makes it so powerful.  Sprinkling the business model with novelty is scary at a deeply personal level – career jeopardy, mortgage insecurity and family volatility are primal drivers.  But if you can push through, the rewards are magical.

Your business model has shaped you into an organization that’s optimized to do what it does. You can’t create new markets and sell to new products to new customers without changing your business model.  Your business model may have been your secret sauce, but the world’s tastes have changed.  It’s time to put your success behind you.

Image credit — MandaRose

Accountability is not the answer.

Emaciated SiddharthaPeople have a natural bias toward doing what was done last time.  The behavior is the result of untold generations that evolved to serve a single objective – to survive.  Survival is about holding onto what is – protecting the family, providing food and waking up the next morning.  In survival mode any energy spent on activities even partially unrelated to food, water and shelter is wasted energy.  Any deviation from the worn path creates newness and uncertainty which causes adrenaline to flow and increases caloric burn rate.  In survival mode the opportunity cost of those extra calories is larger than the potential benefit of a new experience.

Today, calories are readily available for most and survival is no longer the objective, yet the bias persists.  Today, the bias is not driven by a culture of survivability.  It’s driven by a culture of accountability.  Accountability forces its own singular focus – make the numbers – and, like survivability, tightly links the consequences of mistakes and shortcomings to the individual.  Spend your calories any way you want just don’t miss the numbers.

In a culture of accountability there is no time to rest and recharge.  Like the predator that never sleeps, metrics continually keep a hungry eye on the human prey.  And like with food and water, any deviation from the worn path of increased throughput and profit is unsafe behavior.

But when the watering hole dries up and the fruit has been picked from the trees, the worn path isn’t the safest path.  Frantic foraging is the only real option, but it’s not much safer and certainly no way to go through life.   Paradoxically, a culture of accountability, with its intent of reducing the risk of missing the numbers can create far more dangerous failure modes.  Where over fishing depletes the fish population and over farming makes for a dust bowl, over reliance on what worked last time can create failure modes that jeopardize survival.

To break the bias and help people do new things, measure new things and talk about new things.  Start the next meeting with a review of what’s different.  The team will feel energized.  And after the discussion, adjourn the meeting because everything else is the same.  At the next status meeting, talk only about the surprising insights.  With the next email, send praise about the new learning.  At team meetings, acknowledge the inherent uncertainty of doing new things and praise it over the potentially catastrophic consequences of over extending the tried-and-true.  And for metrics, stop measuring outcomes.

Image credit — Applied Nomadology

Mike Shipulski Mike Shipulski

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