Shipulski On Design

Success locks in current practice.

May you have the blessing of declining revenues to see what must change.

Year-on-year growth hides inefficiencies.

May you have one bad year to help you see those inefficiencies.

Past success blinds us to the onset of decline.

May you have brave heretics to sound the alarm early in the decline.

A strong track record of growth prevents new ideas from seeing the light of day.

May you allocate revenue from that growth to bring the next-generation offering to life.

High market share creates intellectual inertia and stagnation.

May you have the luxury of strong competitors that get stronger every year.

A history of unassailable technical advantage breeds competence-induced failure.

May you have the courage to obsolete your best work.

A strong focus on process, combined with remarkable success, extends standard work beyond its useful life.

May you recognize that commercial conditions have changed, and it’s time to dismantle the very thing that generated your success.

Image credit — Thomas_H_foto