Shipulski On Design

Posts Tagged ‘Role of Engineering’

What is a DFMA Culture?  (.pdf, 1 page)

John Gilligan of Boothroyd Dewhurst, Inc. asked me to describe a DFMA culture.   Here is my description:

At the highest level, a strong DFMA culture is founded on the understanding that The Product strongly governs most everything in a company. Product function governs what customers will pay for; product structure governs a company’s organizational structure; and product features, attributes and materials govern cost. Stepping down one level, the DFMA culture is founded on the understanding that product function and product cost are coupled – they are two sides of the same coin – and are considered together when doing DFMA. Read the rest of this entry »