http://www.shipulski.com/2009/12/09/lack-of-product-robustness-can-damage-your-brand/ Innovation, Product Development, Design Fri, 10 Sep 2010 15:33:40 +0000 hourly 1 http://wordpress.org/?v=3.0 http://www.shipulski.com/2009/12/09/lack-of-product-robustness-can-damage-your-brand/comment-page-1/#comment-117 Jim Uppstrom Fri, 11 Dec 2009 18:17:22 +0000 http://www.shipulski.com/?p=415#comment-117 As a sustaining engineer, this post really hits home ! I've worked on several brand damaging issues throughout my career at a number of high tech companies. I think you've really hit the nail on the head with this one. What you didn't mention, nor should you since it's not really relevant to this particular post, is the damage control that ultimately has to take place with the existing customers. Looking forward to the "how to improve product robustness" post. As a sustaining engineer, this post really hits home ! I’ve worked on several brand damaging issues throughout my career at a number of high tech companies. I think you’ve really hit the nail on the head with this one. What you didn’t mention, nor should you since it’s not really relevant to this particular post, is the damage control that ultimately has to take place with the existing customers. Looking forward to the “how to improve product robustness” post.

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