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	<title>Shipulski On Design &#187; Intellectual Intertia</title>
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	<link>http://www.shipulski.com</link>
	<description>Innovation, Product Development, Design</description>
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		<title>Who killed Vacation?</title>
		<link>http://www.shipulski.com/2010/08/02/who-killed-vacation/</link>
		<comments>http://www.shipulski.com/2010/08/02/who-killed-vacation/#comments</comments>
		<pubDate>Mon, 02 Aug 2010 21:50:55 +0000</pubDate>
		<dc:creator>Mike</dc:creator>
				<category><![CDATA[Culture]]></category>
		<category><![CDATA[Intellectual Intertia]]></category>

		<guid isPermaLink="false">http://www.shipulski.com/?p=977</guid>
		<description><![CDATA[What happened to Vacation? It used to be a time to let go, to separate from work, to engage with family and friends, to work hard on something else. A time to refresh, to recharge, to renew. Not anymore – a shadow of its former self &#8211; paler, thinner, hunched over. We still stay out [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-982" title="salmon slogging" src="http://www.shipulski.com/wp-content/uploads/2010/07/salmon-slogging.jpg" alt="" width="240" height="215" />What happened to Vacation? It used to be a time to let go, to separate from work, to engage with family and friends, to work hard on something else. A time to refresh, to recharge, to renew. Not anymore – a shadow of its former self &#8211; paler, thinner, hunched over.</p>
<p>We still stay out of the office in a physical sense, but not in a virtual one. Our butts may be &#8220;on vacation&#8221; in that we sit someplace else, but our brains are not. They&#8217;re still fully invested in office things, running in the background as our butts enjoy their vacation. We&#8217;ve got all the downside of being out of the office with none of the upside. It&#8217;s almost worse than not having vacation. At least we don&#8217;t fall behind when not on vacation.</p>
<p>Who&#8217;s to blame? The technology? Our company? I don&#8217;t think so. We are. Sure the technology makes it easy: cell coverage across the globe (accept in New Hampshire), fast connections, nice screens, and full thumb keyboards to crank out the email. But, if I&#8217;m not mistaken, those little pda bastards still have an off switch. If your thumb can pound the keys, it can certainly mash the off switch. Can&#8217;t shut the damn thing off because you want to respond to the emergency work call? That&#8217;s crap. Work emergencies don&#8217;t exist, they&#8217;re artificial, self-made.  We create them to increase the sense of urgency. Don&#8217;t buy that? Here&#8217;s another rationale: you&#8217;re not giving others the opportunity to think while you&#8217;re gone. You&#8217;re telling them they&#8217;re not capable of thinking for themselves, you&#8217;re dismantling their self esteem, and hindering their growth.</p>
<p>Our company? Sure, they make it hard to let go, with implications that important projects must run seamlessly, that the ball must still be advanced. But, we&#8217;re the ones who decide what our brains think about. We must decide to give others an opportunity to shine, to give away the responsibility to someone who can likely do it better. If you ask the company what they want when we return, they&#8217;ll say they want us to come back recharged, ready to see things differently, ready to be creative, ready to <a href="http://www.shipulski.com/2010/06/23/be-authentic/">be authentic</a>. You cannot be that person without letting go. Without letting go, you&#8217;ll return the same worn soul who can but raft downstream with the current instead of <a href="http://www.flickr.com/photos/umpquawild/2493000462/">swimming violently against it</a>.</p>
<p>Take responsibility for your vacation. Own it, tell others you own it. Tell them you&#8217;re serious about letting go, working hard on something else, recharging. Use the all powerful Out of Office AutoReply as it was intended, to set everyone&#8217;s expectations explicitly (including your own).</p>
<p><span style="color: #0000ff;"><span style="font-size: medium;">Out of Office AutoReply: I am on vacation.</span></span></p>
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		<slash:comments>11</slash:comments>
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		<title>The Emotional Constraint</title>
		<link>http://www.shipulski.com/2010/07/21/the-emotional-constraint/</link>
		<comments>http://www.shipulski.com/2010/07/21/the-emotional-constraint/#comments</comments>
		<pubDate>Wed, 21 Jul 2010 22:05:03 +0000</pubDate>
		<dc:creator>Mike</dc:creator>
				<category><![CDATA[Constraints]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Intellectual Intertia]]></category>
		<category><![CDATA[New Thinking]]></category>

		<guid isPermaLink="false">http://www.shipulski.com/?p=1006</guid>
		<description><![CDATA[&#8220;Constraint&#8221; is most often an excuse rather than a constraint. In fact, there are very few true constraints, with most of them living in the domain of physics. A constraint is when something cannot be done. It&#8217;s not when something is difficult, complex, or unknown. And, it&#8217;s not when the options are costly, big, or [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-1007" title="constraint through uniforms" src="http://www.shipulski.com/wp-content/uploads/2010/07/constraint-through-uniforms.jpg" alt="" width="240" height="183" /> &#8220;Constraint&#8221; is most often an excuse rather than a constraint. In fact, there are very few true constraints, with most of them living in the domain of physics.</p>
<p>A constraint is when something <em>cannot</em> be done. It&#8217;s <em>not</em> when something is difficult, complex, or unknown. And, it&#8217;s <em>not </em>when the options are costly, big, or ugly. There are no options with a true constraint. Nothing you can do.</p>
<p><strong>The Physical Constraint</strong><br />
If your new product requires one of its moving parts to go faster than the speed of light, that&#8217;s a physical constraint (and not a good idea). If your new technology requires a material that&#8217;s stronger than the strongest on record, that&#8217;s a constraint (and, also, not a good idea). If your new manufacturing process consumes more water than your continent can spare, that&#8217;s a constraint. (This may not be a true constraint in the physics sense, but it&#8217;s damn close.) Don&#8217;t try to overpower the physical constraint &#8211; you can&#8217;t beat Mother Nature. The best you can do is wrestle her to a tie, then, when you tire, she pins you.</p>
<p><strong>The Legal Constraint</strong><br />
If your approach violates a law, that&#8217;s a legal constraint. Not a true constraint in a physical sense, as there are options. You can change your approach so the law is not violated (maybe to a more costly approach), you can lobby for a law change (may take a while, but it&#8217;s an option), or you can break the law and roll the dice. To be clear, I don&#8217;t recommend this, just wanted to point out that there are options. Options exist when something is not a constraint, though the consequences can be most undesirable, severe, and may not fit with who we are.</p>
<p><strong>The Emotional Constraint</strong><br />
If a person in power <em>self-declares</em> something as a constraint, <em>decides</em> there are no options, that&#8217;s an emotional constraint. Not a true constraint in a physical sense, but the most dangerous of the triad. When there is no balance in the balance of power, or the consequences of pushing are severe, the self-declared emotional constraint stands – there are no options. Like with the speed of light, where adding energy <em>cannot</em> overcome the speed constraint, adding reasoning energy <em>cannot</em> overcome the emotional constraint. I argue that most constraints are emotional.</p>
<p>Physical and legal constraints are relatively easy to see and navigate, but the emotional constraint is something different altogether. Difficult to see, difficult to predict, and difficult to overcome. Person-based rather than physics or law-based.</p>
<p>Strategies to overcome emotional constraints must be based on the particulars of the person declaring the constraint. However, there is one truism to all successful strategies: Just as the person in power is the only one who can convince himself something is a constraint, he is also the only one who can convince himself otherwise.</p>
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		<slash:comments>2</slash:comments>
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		<title>What comes first, the procedure or the behavior?</title>
		<link>http://www.shipulski.com/2010/07/14/what-comes-first-the-procedure-or-the-behavior/</link>
		<comments>http://www.shipulski.com/2010/07/14/what-comes-first-the-procedure-or-the-behavior/#comments</comments>
		<pubDate>Wed, 14 Jul 2010 22:00:52 +0000</pubDate>
		<dc:creator>Mike</dc:creator>
				<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Intellectual Intertia]]></category>
		<category><![CDATA[Negativity]]></category>
		<category><![CDATA[Positivity]]></category>

		<guid isPermaLink="false">http://www.shipulski.com/?p=994</guid>
		<description><![CDATA[It&#8217;s the chicken-and-egg syndrome of the business world.  Does procedure drive behavior or does behavior drive procedure? Procedures are good for documenting a repetitive activity: Pick up that part. Grab that wrench. Tighten that nut. Repeat, as required. This type of procedure has value – do the activity in the prescribed way and the outcome [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-995" title="chicken and egg" src="http://www.shipulski.com/wp-content/uploads/2010/07/chicken-and-egg.jpg" alt="" width="240" height="180" />It&#8217;s the chicken-and-egg syndrome of the business world.  Does procedure drive behavior or does behavior drive procedure?</p>
<p>Procedures are good for documenting a repetitive activity:</p>
<ol>
<li>Pick      up that part.</li>
<li>Grab      that wrench.</li>
<li>Tighten      that nut.</li>
<li>Repeat,      as required.</li>
</ol>
<p>This type of procedure has value – do the activity in the prescribed way and the outcome is a high quality product.  But what if the activity is new? What if judgment and thinking govern the major steps?  What if you don&#8217;t know the steps?  What if there is no right answer? What does that procedure look like?</p>
<p>Try to modify an existing procedure to fit an activity your company has not yet done.  Better yet, try to write a new one.  It&#8217;s easy to write a procedure after-the-fact.  Just look back at what you did and make a flow chart.  But what about a procedure for an activity that does not exist? For an old activity done in a future new way?  Does the old procedure tell you the new way? Just the opposite. The old procedure tells you cannot do anything differently. (That&#8217;s why it&#8217;s called a procedure). Do what you did last time, or fail the audit.  Be compliant.  Standardize on the old way, but expect new and better results.</p>
<p>Here is a draft of a procedure for new activities:</p>
<ol>
<li>Call a      meeting with your best people.</li>
<li>Ask      them to figure out a new way.</li>
<li>Give      them what they ask for.</li>
<li>Get      out of the way, as required.</li>
</ol>
<p>When they succeed, lather on the praise and <a href="http://www.shipulski.com/2010/07/07/a-parallel-universe-of-positivity/">positivity</a>. It will feel good to everyone. Create a procedure after-the-fact if you wish.  But, no worries, your best people won&#8217;t limit themselves by the procedure.  In fact, the best ones won&#8217;t even read it.</p>
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		<slash:comments>1</slash:comments>
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		<title>DFMA Won&#8217;t Work</title>
		<link>http://www.shipulski.com/2010/04/21/dfma-wont-work/</link>
		<comments>http://www.shipulski.com/2010/04/21/dfma-wont-work/#comments</comments>
		<pubDate>Thu, 22 Apr 2010 00:02:24 +0000</pubDate>
		<dc:creator>Mike</dc:creator>
				<category><![CDATA[DFMA]]></category>
		<category><![CDATA[How To]]></category>
		<category><![CDATA[Intellectual Intertia]]></category>
		<category><![CDATA[Part Count Reduction]]></category>
		<category><![CDATA[Product Development]]></category>

		<guid isPermaLink="false">http://www.shipulski.com/?p=747</guid>
		<description><![CDATA[Ask a company or team to do DFMA, and you get a great list of excuses on why DFMA is not applicable and won&#8217;t work. Product volumes are too low for DFMA, or too high; product costs are too low, or too high; production processes are too simple, or complex; production mix is too low, [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.shipulski.com/wp-content/uploads/2010/04/Negative-skeptic.jpg"><img class="alignright size-full wp-image-752" title="Negative skeptic" src="http://www.shipulski.com/wp-content/uploads/2010/04/Negative-skeptic.jpg" alt="Negative skeptic" width="185" height="240" /></a>Ask a company or team to do DFMA, and you get a great list of excuses on why DFMA is not applicable and won&#8217;t work. Product volumes are too low for DFMA, or too high; product costs are too low, or too high; production processes are too simple, or complex; production mix is too low, or too high.  That’s all crap – just excuses to get out of doing the work.  DFMA is applicable; it’s just a question of how to prioritize the work.</p>
<p>To prioritize the work, take a look at product volumes.  They&#8217;ll put you in the right ballpark. Here are three categories, low, medium, and high volume, to explain.</p>
<p><span style="color: #ffffff;">a<span id="more-747"></span></span></p>
<p><strong>Low Volume – 10 to 500 units per year</strong></p>
<p>“Our volumes are too low.  We can’t do DFMA.”  Yes you can.  Here’s how to prioritize:</p>
<p>Eliminate fasteners and connectors. Products in this category are riddled with nuts, bolts, and washers.  Zero thought has been put into manufacturing – none.  Nothing fancy here, just eliminate fasteners with good joint design.  Joints have twice the number of required bolts, so take some out.  Also, try nuts with integrated star washers.  Do DFA on the highest part count subassembly to get rid of some parts and learn the tool. Do DFM on your most costly part.  Yes, one single part.  You’ll be tempted to do more, but don’t.  That’s not where the money is.</p>
<p><span style="color: #ffffff;">a</span><span style="color: #ffffff;">a</span></p>
<p><strong>Medium Volume – 500 to 5000 units per year</strong></p>
<p>“Our volumes are too low and too high. (How can it be both?) We can’t do DFMA.” Yes you can.  Here’s how to prioritize:</p>
<p>Eliminate fasteners and connectors. Products in this category are riddled with nuts, bolts, and washers &#8211; use good joint design.  Do DFA on the whole product (all the subassemblies) to design out parts.  Take a special look at the wire harness if you have one (lots of connectors and wires) or create one from the loose wires. Add features to the remaining parts to reduce fasteners and connectors, e.g., tabs and slots in sheet metal.  Create features in the parts to aid in assembly – alignment, anti-rotation, and poke-yoke.  Do DFM on your five most costly parts.  Yes, five parts.  You’ll be tempted to do more, but don’t.  That’s not where the money is.</p>
<p><span style="color: #ffffff;">a</span><span style="color: #ffffff;">a</span></p>
<p><strong>High Volume – 10,000+ per year</strong></p>
<p>“Our volumes are too high.  We can’t do DFMA.”  Yes you can.  Here’s how to prioritize:</p>
<p>Eliminate fasteners and connectors. Products in this category are riddled with nuts, bolts, and washers.  To start, do everything described in the Medium Volume category. You must use new manufacturing technologies, such as molding and forming, to further reduce part count.  Add features in parts to further improve assembly and add some process automation. Do DFM on your 10 most costly parts.  Yes, 10 parts. You’ll be tempted to do more, but don’t.  That’s not where the money is.</p>
<p><span style="color: #ffffff;">a</span><span style="color: #ffffff;">a</span></p>
<p>The volume numbers for the categories are not absolute, they&#8217;re just guidelines. (For example, some companies in the Medium Volume category use molding to eliminate parts. Soft tooling can reduce tooling costs enough to make it work.)</p>
<p>The excuses and static thinking are powerful obstacles to overcome.  But with 50% savings on the line, it&#8217;s worth pushing through them.</p>
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		<slash:comments>2</slash:comments>
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		<title>Blind To Your Own Assumptions</title>
		<link>http://www.shipulski.com/2010/03/18/blind-to-your-own-assumptions/</link>
		<comments>http://www.shipulski.com/2010/03/18/blind-to-your-own-assumptions/#comments</comments>
		<pubDate>Thu, 18 Mar 2010 12:58:25 +0000</pubDate>
		<dc:creator>Mike</dc:creator>
				<category><![CDATA[Assumptions]]></category>
		<category><![CDATA[How To]]></category>
		<category><![CDATA[Intellectual Intertia]]></category>
		<category><![CDATA[TRIZ]]></category>

		<guid isPermaLink="false">http://www.shipulski.com/?p=622</guid>
		<description><![CDATA[Whether inventing new technologies, designing new products, or solving manufacturing problems, it&#8217;s important to understand assumptions. Assumptions shape the technical approach and focus thinking on what is considered (assumed) most important. Blindness to assumptions is all around us and is a real reason for concern.  And the kicker, the most dangerous ones are also the [...]]]></description>
			<content:encoded><![CDATA[<p>Whether inventing new technologies, designing new products, or solving manufacturing problems, it&#8217;s important to understand assumptions. Assumptions shape the technical approach and focus thinking on what is considered (assumed) most important. Blindness to assumptions is all around us and is a real reason for concern.  And the kicker, the most dangerous ones are also the most difficult to see – your own assumptions. What techniques or processes can we use to ferret out our own implicit assumptions?</p>
<p>By definition, implicit assumptions are made without formalization, they&#8217;re not explicit. Unknowingly, fertile design space can be walled off. Like the archeologist digging on the wrong side of they pyramid, dig all he wants, he won&#8217;t find the treasure because it isn&#8217;t there. Also with implicit assumptions, precious time and energy can be wasted solving the wrong problem. Like the auto mechanic who replaced the wrong part, the real problem remains. Both scenarios can create severe consequences for a product development project.  (NOTE: the notion of implicit assumptions is closely related to the notion of intellectual  inertia.  See Categories &#8211; Intellectual Inertia for a detailed treatment.)</p>
<p>Now the tough part. How to identify your <em>own</em> implicit assumptions? When at their best, the halves of our brains play nicely together, but never does either side rise to the level of omnipotence. It&#8217;s impossible to stand outside ourselves and watch us make implicit assumptions. We don&#8217;t work that way. We need some techniques.</p>
<p>Narrow, narrow, narrow. The probability of making implicit assumptions decreases when the conflict domain is narrowed.</p>
<p style="text-align: center;"><span style="font-size: large;"><span style="color: #0000ff;"><strong>Narrow in space and time to make the conflict domain small and assumptions are reduced.</strong> </span></span></p>
<p>Narrow the conflict domain in space &#8211; narrow to two elements of the design that aren&#8217;t getting along. Not three elements – that&#8217;s one too many, but two. Narrow further and make sure the two conflicting elements are in <em>direct physical contact,</em> with nothing in between. Narrow further and define where they touch. Get small, really small, so small the direct contact is all you see. Narrowing in space reduces space-based assumptions.</p>
<p>Narrow the conflict domain in time – break it into three time domains: pre-conflict time, conflict time, post-conflict time. This is a foreign idea, but a powerful one. Solutions are different in the three time domains. The conflict can be prevented before it happens in the pre-conflict time, conflict can be dealt with while it&#8217;s happening (usually a short time) in the conflict time, and ramifications of the conflict can be cleaned up in the post-conflict time. Narrowing in time reduces time-based assumptions.</p>
<p>Assumptions narrow even further when the conflict domain is narrowed in time and space <em>together</em>, limiting them to the where <em>and</em> when of the conflict. Like the intersection of two overlapping circles, the conflict domain is sharply narrowed at the intersection of space and time &#8211; a small space over a short time.</p>
<p>It&#8217;s best to create a picture of the conflict domain to understand it in space and time. Below (click to enlarge) is an example where abrasives (brown) in a stream of water (light blue) flow through a hole in a metal plate (gray) creating wear of the sidewall (in red). Pre-conflict time is before the abrasive particles enter the hole from the top; conflict time is while the particles contact the sidewall (conflict domain in red); post-conflict time is after the particles leave the hole. Only the right side of the metal place is shown to focus on the conflict domain. There is no conflict where the abrasive particles do not touch the sidewall.</p>
<p><a href="http://www.shipulski.com/wp-content/uploads/2010/03/blind-to-assumptions-conflict-domain.jpg"><img class="aligncenter size-medium wp-image-623" title="blind to assumptions  conflict domain" src="http://www.shipulski.com/wp-content/uploads/2010/03/blind-to-assumptions-conflict-domain-300x225.jpg" alt="blind to assumptions conflict domain" width="300" height="225" /></a></p>
<p>Even if your radar is up and running, assumptions are tough to see – they&#8217;re translucent at best. But the techniques can help, though they&#8217;re difficult and uncomfortable, especially at first.  But that&#8217;s the point.  The techniques force you to argue with yourself over what you know and what you <em>think </em>you know.  For a good start, try identify the two elements of the design that are not getting along, and make sure they&#8217;re in direct physical contact. If you&#8217;re looking for more of a challenge, try to draw a picture of the conflict domain. Your assumptions don&#8217;t stand a chance.</p>
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		<title>Tools for innovation and breaking intellectual inertia</title>
		<link>http://www.shipulski.com/2010/03/03/tools-for-innovation-and-breaking-intellectual-inertia/</link>
		<comments>http://www.shipulski.com/2010/03/03/tools-for-innovation-and-breaking-intellectual-inertia/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 22:08:57 +0000</pubDate>
		<dc:creator>Mike</dc:creator>
				<category><![CDATA[How To]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Intellectual Intertia]]></category>
		<category><![CDATA[TRIZ]]></category>
		<category><![CDATA[Engineering Mindset]]></category>

		<guid isPermaLink="false">http://www.shipulski.com/?p=541</guid>
		<description><![CDATA[Everyone wants growth &#8211; but how? We know innovation is a key to growth, but how do we do it? Be creative, break the rules, think out of the box, think real hard, innovate. Those words don&#8217;t help me. What do I do differently after hearing them? I am a process person, processes help me. [...]]]></description>
			<content:encoded><![CDATA[<p>Everyone wants growth &#8211; but how? We know innovation is a key to growth, but how do we do it? Be creative, break the rules, think out of the box, think real hard, innovate. Those words don&#8217;t help me. What do I do differently after hearing them?</p>
<p>I am a process person, processes help me. Why not use a process to improve innovation? Try this: set up a meeting with your best innovators and use &#8220;process&#8221; and &#8220;innovation&#8221; in the same sentence. They&#8217;ll laugh you off as someone that doesn&#8217;t know the front of a cat from the back. Take your time to regroup after their snide comments and go back to your innovators.  This time tell them how manufacturing has greatly improved productivity and quality using formalized processes. List them &#8211; lean, Six Sigma, DFSS, and DFMA. I&#8217;m sure they&#8217;ll recognize some of the letters. Now tell them you think a formalized process can improve innovation productivity and quality. After the vapor lock and brain cramp subsides, tell them there <em>is </em>a proven process for improved innovation.</p>
<p>A process for innovation? Is this guy for real? Innovation cannot be taught or represented by a process. Innovation requires individuality of thinking. It&#8217;s a given right of innovators to approach it as they wish, kind of  like freedom of speech where any encroachment on freedom is a slippery slope to censorship and stifled thinking. A process restricts, it standardizes, it squeezes out creativity and reduces individual self worth. People are either born with the capability to innovate, or they are not. While I agree that some are better than others at creating new ideas, innovation does not have to be governed by hunch, experience and trial and error. Innovation does not have to be like buying lottery tickets. I have personal experience using a good process to help stack the odds in my favor and help me do better innovation.  One important function of the innovation process is to break intellectual inertia.</p>
<p style="text-align: left;">Intellectual inertia must be overcome if real, meaningful innovation is to come about. When intellectual inertia reigns, yesterday&#8217;s thinking carries the day.  Yesterday&#8217;s thinking has the momentum of a steam train puffing and bellowing down the tracks. This old train of thought can only follow a single path &#8211; the worn tracks of yesteryear, and few things are powerful enough to derail it.<span style="color: #000000;"><span style="font-size: small;"> To misquote Einstein:</span></span></p>
<p style="text-align: center;"><span style="font-size: medium;"><span style="color: #0000ff;">The thinking that got us into this mess is not the thinking that gets us out of it.</span></span></p>
<p>The notion of intellectual inertia is the opposite of  Einstein&#8217;s thinking. The intellectual inertia mantra: the thinking that worked before is the thinking that will work again.  But how to break the inertia?<span id="more-541"></span></p>
<p>I have found TRIZ helpful in breaking intellectual inertia.  TRIZ, a Russian acronym for the <em>Theory of Inventive Problem Solving</em>, is a set of formalized processes to do innovation well, with a particular ability to break intellectual inertia using something called Lines of Technical Evolution. Just as laws of physics predict a projectile&#8217;s parabolic motion over time, TRIZ&#8217;s lines of evolution predict paths of evolution of technological systems over time. That&#8217;s right, I said <em>predict</em>.</p>
<p>Here&#8217;s an example of one line – the line of increased flexibility (which is a subset of the line of increased dynamism if you’re a TRIZ stickler). This line says systems become more flexible and more adaptive to their environment. A stiff or rigid system develops one joint, then many joints. From there it becomes elastic, then fluid, and finally uses fields (e.g., light, magnetism) instead of substances. This evolution is shown schematically below. (From <a href="http://www.trizgroup.com/whytriz.html">Fey</a>.) Click on image to enlarge.</p>
<p><a href="http://www.shipulski.com/wp-content/uploads/2010/03/TRIZ-lines-flexibility.jpg"><img class="aligncenter size-medium wp-image-542" title="TRIZ lines flexibility" src="http://www.shipulski.com/wp-content/uploads/2010/03/TRIZ-lines-flexibility-300x225.jpg" alt="TRIZ lines flexibility" width="300" height="225" /></a></p>
<p>The line of increasing dynamism for a computer keyboard is shown below. (From <a href="http://www.trizgroup.com/whytriz.html">Fey</a>.) Click on image to enlarge.   Starting with a rigid keyboard, it develops a single joint, multiple joint, and then evolves into a roll-able, elastic keyboard. Finally, substances are replaced with a field, where a light based mechanism projects a keyboard on a surface and captures keystrokes by tracking track finger position.</p>
<p><a href="http://www.shipulski.com/wp-content/uploads/2010/03/TRIZ-lines-flex-keyboards.jpg"><img class="aligncenter size-medium wp-image-543" title="TRIZ lines flex keyboards" src="http://www.shipulski.com/wp-content/uploads/2010/03/TRIZ-lines-flex-keyboards-300x225.jpg" alt="TRIZ lines flex keyboards" width="300" height="225" /></a></p>
<p>I urge you to look at your product through the lens of increasing dynamism (flexibility). I bet some of your intellectual inertia falls by the wayside, and innovative ideas spring to mind. It&#8217;s funny what a little bit of process can do for your thinking, even the innovative kind.</p>
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